Global Household Cleaning Products Market to Soar: Projected to Hit $39 Billion by 2026 with a 5.7% CAGR

UnivDatos Market Insights released a report titled “Global Household Cleaning Product Demand Analysis-COVID-19 Impact by Product (Surface Cleaners, Dishwasher Products, Toilet Cleaners, Glass Cleaners, Others), Sales Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, Others) and Region (North America, Europe, Asia-Pacific, Rest of World) - Current Analysis and Forecast (2020-2026).”

Global Household Cleaning Product Market was valued at US$ 31,210.0 million in 2019 and is anticipated to witness very high growth in 2020 and would reach a market size of US$ 39,012.5 million by the end of 2020, due to increased awareness regarding health & hygiene during the pandemic crisis.

Market Dynamics

The major factors driving the market growth of household cleaning products are anticipated to be increasing awareness regarding the maintenance of household hygiene, online availability, and escalating demand due to COVID-19 progression. Increasing demand for eco-friendly cleaning products is expected to mark a trend in the market. However, the competitive pricing of the products and allergic reactions causing due to overutilization of such products are anticipated to hinder the growth of the market. The COVID-19 pandemic has driven a large percentage of consumers for stocking up the household essentials and shop online.

COVID-19 Impact on Household Cleaning Market

Currently, the focus on the need to disinfect the household surfaces, and food storage and hygienic garbage disposal. During the first two weeks of the COVID-19 pandemic, the consumers have bought various paper products and household cleaning supplies in immense quantity, due to which the retailers and suppliers have been struggling to keep up with demand ever since. According to the estimates, 55% of the consumers are spending more on household and hygiene products. The governmental agencies and consumer protection groups are aggressively analyzing companies that may be seen as attempting to profit from the current crisis.? The consumers are changing their cleaning practices and moving towards the adoption of a triage mindset to decide what to clean and when.

By Product, the market is primarily bifurcated into

·??????? Surface Cleaners

·??????? Dishwasher Products

·??????? Toilet cleaners

·??????? Glass Cleaner

·??????? Others

Surface Cleaners dominated the global household cleaning product market in 2019, generating revenue of US$ 10,115.3 million. Owing to the outbreak of COVID-19, the global Surface Cleaners is expected to witness huge demand and is expected to witness a normal trend post-2020. Most of these products contain chemicals however, rising awareness has resulted in the manufacturing of green products.

By Sales Channel, the market is primarily segmented into

·??????? Supermarkets & Hypermarkets

·??????? Convenience Stores

·??????? Online Stores

In 2019, Supermarkets/Hypermarkets were the most preferred sales channel for household cleaning products, accounting for 55.6% market share in terms of value. Owing to the outbreak of COVID-19, the global household cleaning product market is expected to witness huge demand, and sales through Supermarkets/Hypermarkets is expected to reach US$ 21,683.5 million in 2020.

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Household Cleaning Products Market Geographical Segmentation Includes:

·??????? North America (United States, Canada, Rest of North America)

·??????? Europe (Italy, Spain, France, Germany, United Kingdom)

·??????? Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)

·??????? Rest of World (Brazil, South Africa, Other Rest of World)

Asia-Pacific was the largest market for household cleaning product market in 2019, accounting for 35.1% share in terms of revenue, with major markets including China, Japan, and India. Moreover, rising COVID-19 cases has resulted in a situation of panic buying by the consumer. Rapid urbanization, growing inclination towards maintaining personal as well as surrounding cleanliness are some other key factors expected to support the growth of the global market.

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