Global Growth & Engagement: Scaling Certification Programs and Creating Personalized Member Experiences
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Expert Strategies for International Certification Expansion
By: Kelly Quinn
At a recent Ask-Me-Anything session hosted by the American Society for Association Executives’ ( ASAE: The Center for Association Leadership ) International Associations Advisory Council, I joined an expert panel including Kim Cohen ( ISACA ), Erica J. Brown ( ASIS International ), and Sylvia Gonner, CAE ( CultureWiz ), moderated by Jim Piechowski, CAE ( HOCK international ), to explore the topic of global certification expansion. If international growth is part of your association’s strategy, you’ll appreciate the critical insights shared by this team of experts.
Market Research and Selection
Sylvia Gonner emphasized that successful international expansion requires more than just identifying interested markets – it demands a comprehensive evaluation of readiness and feasibility. Before jumping into a new market, organizations must carefully assess:
Language and Localization
Erica Brown shared valuable insights about the nuanced challenges of content adaptation, highlighting that successful localization goes far beyond simple translation. Her experience with ASIS International’s global programs demonstrates the importance of:
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WEBINAR: 4 Steps to Winning the Championship of Member Engagement
Wednesday, December 4th @ 1 p.m. ET
Every association leader has their eye on the prize: achieving long-term stability and revenue growth through member engagement. If you think of your members as your team, the pathway to winning becomes clearer. From analyzing past performance and assessing skills to creating actionable development plans, your association can guide and engage members throughout their career journey.
Join our session with Elizabeth Moore, SHRM-SCP & Steven Khraiss to learn how to leverage data, machine learning, and AI to create personalized experiences that boost member loyalty. Discover a game-changing strategy that will transform your association into an indispensable resource for your members' professional growth.
Learning Objectives:
?? Examine why member engagement is crucial for association growth.
?? Understand how your association’s data is key to designing and implementing engagement programs.
?? Follow the 4 steps to Winning the Championship of member engagement:
Step 1: Study the Game Tapes. Analyze member journey data to benchmark and improve member interaction rates.
Step 2: Scout Your Team. Use assessments to identify individual and enterprise strengths and development needs and create evidence-based development plans.
Step 3: Develop the Necessary Skills. Utilize adaptive learning models to personalize training and increase knowledge retention and improve pass rates.
Step 4: Design the Career Playbook. Provide members with personalized recommendations for professional growth that evolve with their goals and accomplishments.