Global Data Market News | November 8th, 2024

Ad Spend Vs. Volume By Channel Tells Two Tales?

Increasing ad prices became the most important issue for advertising during the second quarter of 2024 -- but by the time the third quarter rolled around costs declined somewhat.

Source: MediaPost

IAB Europe Report Uncovers Latest Programmatic Attitudes?

Programmatic continues to thrive, with agencies reporting a 68% increase in programmatic buying. The report highlights that the ability to discover audiences is pushing advertisers to consider increasing their investment in programmatic, while the main driver for investment continues to be its cost efficiency.

Source: ExchangeWire

AI, data, and the power of cross-platform engagement

Data will play an important role in the future of AI for marketing. “AI ultimately requires data to thrive, [so] you need to feed it healthy and legally sourced data,” said Han. “There are a lot of innovative ways to utilize both third-party and first-party data together.”

Source: eMarketer?

IAB Europe’s Attitudes to Programmatic Advertising Report 2024?

Although growth in display programmatic investment is maturing, 27% of advertisers now allocate over 81% of their display budgets programmatically, with agencies leading the shift, reporting a 68% increase in programmatic buying. Mobile also saw a rise in agency-side programmatic investment, reaching 61%. Download the report here.

Source: IAB Europe

Christmas ad spend to reach record ￡10.5 billion?

UK ad spend in the crucial Q4 season will reach record levels with around an 8% increase on last year’s spending. Search will see the biggest share of spend with $4bn, an increase of 8.8%. Online display will see just shy with $3.9bn, up 15.8%.

Source: WARC

Upping Programmatic: Publishers And Advertisers Report Display Growth

Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according to the 2024 Attitudes to Programmatic Advertising Report, a study by IAB Europe’s Programmatic Trading Committee.

Among publishers polled, 42% now use programmatic to sell 41% of their display inventory. up from 31% in 2023. And 61% of agencies sell that same percentage via programmatic, along 40% of advertisers.?

Source: MediaPost?

Smart TVs are the most popular CTV device in the US

67.5 million US households use smart TVs, making it the No. 1 device among connected TV (CTV) households across the country.

Source: eMarketer

Digital travel ad spend slows after several years of rapid growth

US travel industry digital ad spend will grow by 8.9% this year and 7.9% next year, per EMARKETER’s forecast, representing a slow down after years of double-digit growth.

Source: eMarketer