Global Data Market News - April 26th, 2024

Google Delays Cookie Deprecation

In a recent development, Google has postponed its plans for cookie deprecation in Q4 2024, citing the need for regulators, particularly the Competition and Markets Authority, to review industry test results before proceeding. Google announced a further postponement of the phase-out of third-party cookies to early 2025.

Source: AdExchanger

Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting?

Bipartisan leaders of the House Energy and Commerce Committee expressed support for privacy legislation that would restrict companies' ability to harness consumers' data, including information about their web-browsing activity.

Source: MediaPost

Google’s Privacy Sandbox not private enough, says regulator’s document

Seen by the Wall Street Journal, the draft report from the UK’s privacy regulator, the Information Commissioner’s Office, suggests that given systemic noncompliance some advertisers will be able to continue tracking users across sites.?

Source: Warc

X to Venture Into CTV?

X has announced it will soon be arriving to the big screen with a dedicated TV app for videos uploaded to the social network.

Source: ExchangeWire

5 key stats on marketing fatigue on CTV, email, and beyond?

Five key stats on marketing fatigue across CTV, email, and messaging:

1. 36% of US brands and agencies consider managing reach and frequency across screens and channels to be one of their greatest challenges this year.
2. Emarketer decreased our US programmatic CTV ad spend forecast for 2024 by $1.37 billion due to issues with measurement, frequency capping, and ad fraud.
3. 81% of US consumers unsubscribe from brands that send them too many messages.
4. 35% of US adults consider email the most irritating marketing channel.
5. Relevancy is the leading reason US adults open marketing emails, cited by 54% of consumers as a key influence.

Source: eMarketer

The IAB Predicts Social Video Will Overtake CTV This Year?

IAB released the first part of its annual report on trends in digital video advertising strategy. The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Social video is expected to grow 20% year over year to $23.4 billion by the end of 2024. CTV, on the other hand, should increase 12% YOY to $22.7 billion.

Source: IAB?

Online formats now account for over three-quarters of UK ad spend?

The UK’s ad market grew 6.1% in 2023 to reach ￡36.6bn, according to the latest Advertising Association/WARC Expenditure Report, with online formats accounting for 78.4% of that total.

Source: Warc

CTV and podcast spending surges

UK’s digital ad market grew 11% to a total of ￡29.6bn last year – far ahead of GDP growth of 0.1%. Ad spend on CTV devices grew 21% YoY in 2023, while the amount invested in podcast advertising was up 23%; social video continued to perform strongly with annual growth of 20%. Display grew 12% to ￡11.3bn fuelled by video, which accounted for over 60% of total display spend for the first time.

Source: Warc?