?? Global Customer Buying Patterns

Take a look back at 2022 Cyber Week and see what the global and Printful Enterprise data reveal about the customer buying patterns. ??? This report focuses on the main points you should note to achieve even better results during the next BFCM shopping season.

??? Printful’s overall sales trends

• In 2022, we saw the demand for gift-worthy products stretch out even after Cyber Week into December, allowing for more sales than in previous years
• BFCM deals entered other parts of the world outside the US. In 2022, Printful saw an increase in online sales in countries like Spain and Italy

?? Spending habits

Find out what impacted customer purchasing decisions during the Cyber 5.

?? What marketing channels were used

1?? Our customers focused on running discounts and free shipping offers and advertised them through social media (43%), email (9%), and paid ads (17%). Social media brought in the most sales compared to other channels. This was also the most beneficial marketing channel in 2021.

2?? TikTok had a great impact on Black Friday shopping—people posted hauls and wishlists on the app. Most-used hashtags were:

• #blackfriday2022 with 247.5 million views
• #blackfridaydeals with 819.9 million views

3?? According to Digital Commerce 360’s research, of the top 100 retailer websites, 89% of retailers offered sales and 66% offered free shipping, which is a highly demanded benefit by customers.

?? Why customers buy during BFCM

Get more actionable tips here and start planning your 2023 BFCM strategy! ?