Global Absorbent Hygiene Products Professional Survey Report 2022, Forecast to 2027

The Absorbent Hygiene Products is forecast to remain the current growing momentum. According to the WK Research “Global Absorbent Hygiene Products Professional Survey Report 2022, Forecast to 2027”, With the rise of feminism awareness globally. Absorbent Hygiene Products industry is developing in a steady speed. The compound annual growth rate (CAGR) for the 2022-2027 period is projected to be 13.2% base on WK Research regression analysis model.

Analysts’ Viewpoint:

“The market for feminine hygiene products is primarily driven by the rising disposable income levels and changing lifestyles of consumers. Growing awareness regarding female health and hygiene and the increased availability of low-cost products will supplement the market growth. An increase in education levels, improved menstrual literacy, and the rising female workforce, particularly in emerging countries, will propel the feminine hygiene products industry” said Lauren, Senior analyst, Consumer Goods Market Research Center in WK Research.

Product Introduction:

Absorbent Hygiene Products, also known as menstrual care products, are personal care products used by women, some transgender men, and the genderqueer (non-binary) population. Sanitary napkins/pads, tampons, pantyliners, feminine hygiene wash, and menstrual cups are among the items available. Feminine cleansing and deodorizing agents such as douche, deodorants, feminine powders, and feminine soaps, feminine wipes, internal cleaners, and sprays shields are also feminine hygiene products.

Market insight:

Market Driving Factor: Rising Menstrual Literacy Rate to Propel Market Growth

Increased education levels, a rising female workforce, and better menstrual literacy in teenage girls largely support the market expansion. The market is driven by the increasing number of diseases such as infection to the lower reproductive tract owing to poor hygiene maintenance of genital areas. The growing awareness regarding hygiene maintenance during menstruation and the growing need to get rid of the odor is resulting in the increasing popularity of the product.

Market Driving Factor: Growing Hygiene-related Initiatives to Increase Product Sales

Several initiatives such as Menstrual Hygiene Day (May 28th), initiated by a German non-profit organization, WASH United, are likely to increase hygiene awareness by removing several related taboos and, thereby, expected to increase the demand for female products.

Similarly, Menstrual Health and Hygiene (MHH) activities are considered among the five core priorities for adolescent girls in UNICEF's Gender Action Plan (2018-2021), where it is planning to provide basic knowledge and improve access to menstrual care materials and facilities. Therefore, rising efforts by global healthcare organizations and players operating in the market on educating girls and women are likely to increase the adoption of feminine hygiene products.

Market Restraining Factor: Social stigma associated with menstruation and feminine hygiene products

The common perception and stigma associated with menstruation acts as a major disadvantage for many women. According to the Essity Health & Hygiene Report 2019, one of four women come under the menstruating age in the world. Women who menstruate not only need a private space for washing and managing their menstruation but also need feminine hygiene products and an appropriate place for disposal. These needs are often overlooked in rural areas, making menstruation an impediment in community participation, education, and working life. According to UNICEF, menstrual and hygiene needs remain unchecked due to gender inequality, discriminatory social norms, cultural taboos, and poverty. Girls face stigma, harassment, and social exclusion during menstruation. This compels girls and women to adopt traditional feminine hygiene products or completely avoid using them. For example, girls in Bolivia were reported carrying around used sanitary napkins because they believe the blood could cause disease if it comes in contact with other garbage. In many societies, tampons are reserved for married women in fear that they can rupture the hymen.

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Segmentation of Absorbent Hygiene Products Market:

Based on Product Type, the Absorbent Hygiene Products market could be segmented into: Sanitary Napkins, Tampons, Panty Liners, and Menstrual Cups. Among these segments, the Sanitary Napkins accounts the largest share of Absorbent Hygiene Products market. Due to ease of use and easy availability they are preferable. Sanitary Napkin is worn externally, unlike tampons and menstrual cups, which are worn inside the vagina. A large sale is attributed to increased awareness. Developments of sanitary napkins to make products leak free and comfortable to use are important to adoption rates. Sanitary napkins are cost effective compared to feminine hygiene products as it is adapted extensively by emerging countries.

Based on Nature, the Absorbent Hygiene Products market could be segmented into: Disposable and Reusable. Among these segments, the Disposable accounts the largest share of Absorbent Hygiene Products market. With the developing awareness of sanitary and the maturity of Absorbent Hygiene Product Industry, the disposable Absorbent Hygiene Products has become to the absolute majority of choice, and the abandon of the Reusable Absorbent Hygiene Products is foreseeable fact.??

Competition Landscape:

This WK Research market report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading Absorbent Hygiene Products companies that include Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation.

Absorbent Hygiene Products Market: Regional Analysis:

In terms of geography, the global Absorbent Hygiene Products market has been segmented into: North America, Asia Pacific, Europe, South America, and the Middle East and Africa.

The Asia Pacific held the largest volume share. of the global feminine hygiene products market. Rising awareness about sanitation and urbanization are some of the key drivers of the Asia Pacific feminine hygiene products market. Moreover, increasing demand for sanitary products, such as ultra-size sanitary pads with high capacity to absorb, and special side leakage protection is also supporting the growth of the Asia Pacific feminine hygiene products market. Growth in the feminine hygiene products market is mainly attributed to the growing demand for sanitary protection products in developed markets such as China, Japan, India, Australia, and Hong Kong. Sanitary pads are preferred over other feminine hygiene products across Asian countries.

CAGR: 13.2%

largest share area：Asia Pacific

largest share country：China

Product Type(by product type)：Sanitary Napkins, Tampons, Panty Liners, and Menstrual Cups

Product Type(by natural)：Disposable and Reusable

Leading Company：Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation