Glitches and Updates: Will the Latest LinkedIn Algorithm Changes Affect Your Marketing?

This is the Saturday edition of ‘The Content & Conversations Weekly' newsletter where every Tuesday and Saturday, you’ll get actionable tips for converting your LinkedIn connections into paying clients.

If you're seeing this newsletter in LinkedIn, get it delivered straight to your inbox each Saturday morning. PLUS, the Tuesday edition which features LinkedIn Performance Reviews and 'Steal' from the Pros - for newsletter peeps ONLY. Get your own copy by?clicking here .?

The last week of June has been an exciting one. ??

In October, David and I will be working from a 16-day house sit in Porto, Portugal with a cute kitty named Betty Fivebellies (check out her photo below).

Yep. travel is back on the schedule!

AND the homeowner wants me to help her with the social media marketing strategy for her business.

I'm still getting goosebumps from hearing her say:?

'?? ???????? ???????? ?? ?????????????? ???????? ?????? ???????? ?????????????? ???? ???????? ???????????? ?????????? ??????????????.'

Find out the rest of the story?here .?

This week was also exciting because I hosted my?FIRST?LinkedIn live?'Steal from the Pros.'?

It was a trial by fire ?????? because I had not yet used Streamyard live.?

There were a couple of tense moments in the beginning as I tried to figure out how to share the screen.?

But once I?got that down, things went smoothly.?

Check out the replay to 'steal' body transformation coach? Dan Go 's?strategy for transferring?your audience from social media to your email list.?

Don't miss the 2nd edition where we're going to be 'stealing' from? Chris James .

BTW: If you're new to using Streamyard - you can only share your screen using Google Chrome.?

PLUS, we turned my?proven method for creating content that turns your connections into paying clients into a lovely little gift for you. ??

We even included a live converting example with 48-hour conversion rates.?

Get 4 Steps to Crafting Content that Converts

AND if you've been on LinkedIn this past week, then you KNOW...

Substantial LinkedIn Algorithm Changes Have Rolled Out

Or you've at least noticed how glitchy LinkedIn has been all week (I've had 2 DAYS?of comments disappear?and we won't even discuss reach on Thursday??).?

While I?don't love the glitches, I do LOVE the latest changes to the algorithms that have rolled out, because...

They are perfectly in line with the?marketing strategy?both me and my clients have been using for over 6 years (it's algorithm change proof).

Here's a quick summary of the changes and what they mean for your LinkedIn marketing:

1. Your content will now be seen?by your followers (DUH LinkedIn ????).
2. Content that shares 'knowledge and advice' (more on this below)?is prioritized over other content types and receives more reach.?
3. If going viral was a goal, dump it and focus exclusively on YOUR target audience.

How LinkedIn determines what 'knowledge and advice content' is:

1. Is topics you're sharing?based on your core subject area (which means you NEED to have your profile set up correctly).?

2. Clearly addresses your target audience (this concerns me just a bit because nowhere does LI ask YOU who your target audience is, which means the algorithm is going to be determining this).

3. You get meaningful comments on your content (just another reason commenting is a necessary part of your strategy).

4. People from your industry are commenting on your content (why getting to know your peers is important).

5. Your post must have?perspective (you can't just post a photo, video, or share a post without telling people why it's important).

Get the full in-depth scoop of the changes from?Entrepreneur's interview ?with Daniel Roth , LinkedIn's editor in chief.

Want More? Join Our Free Marketing Group: The Client Connection

Come collaborate and network ?with other action taking online business owners and coaches, while we dive into giving you the skills and knowledge for?turning your LinkedIn and Facebook connections into paying clients using content and conversation.?

I'll see you there.?

Heidi