A glimpse at Google’s plans for healthcare

As the biggest search engine, Google has its fingers in a lot of healthcare pies.

But among the biggest priorities for Google in healthcare are measuring search results to better understand chronic disease and, from an advertiser standpoint, how to respond more immediately to changing consumer healthcare behavior.

Along the way, Google also learned the search engine can’t take on every single healthcare problem entirely on its own. “We were probably too arrogant in the beginning,” says Aviva Shwaid, Google U.S. healthcare lead. “We had big, audacious goals.”

Shwaid, who spoke Friday in suburban Chicago at an event sponsored by KPMG—Seismic Shifts: The Innovation of Life Sciences—told attendees that of Google’s earliest attempts in healthcare was understanding the top 10 trends consumers search the most. “We took a lens to understand the top trends,” she says. “The most searched trend was depression and anxiety, followed by opioids.”

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