Gleanster Research's: State of Co-op and MDF

Gleanster Research's: State of Co-op and MDF

8 out of 10 brand marketers believe co-op and MDF programs drive sales and have value.

Discover what 1,536 marketers in 11 key industries (CPG, Energy, Financial Services, Hardware, Heavy Equipment, High Tech, Insurance, Manufacturing, Software, Telecom/Entertainment Delivery) at corporate brands with over $250M in annual revenue have to say about their co-op and MDF programs. Download Gleanster’s: The State of Co-op and MDF

The goal of this report is to provide practical and actionable insights that can shape and influence brand marketing investments in co-op and MDF - today.

Gleanster Research's: State of Co-op and MDF

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