Is the Glass Half Empty or Half Full? ??
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Is the Glass Half Empty or Half Full? ??

Good morning. In today’s edition:

  • Optimism for housing remains despite pessimism for the economy
  • The path to addressing the housing shortage faces obstacles
  • Can iBuying survive this market?

A note from the editor: I am constantly looking at data, reading articles to summarize trends for my colleagues, and taking notes – to the point where I get made fun of for all my notes. So I figured it is time to get this information packaged and published. I look forward to bringing our proprietary insights and unique industry perspective to your inbox on the 1st of each month. I believe that feedback is a gift, so you can write to me at [email protected] with any comments, critiques, compliments, or ideas for future content. Thanks for reading!?

—Tim Rose, Director of PlanOlabs


?? What's Stirring

There seem to be two distinct threads emerging in the SFR industry: 1) Short-term challenges (layoffs, pause in acquisitions, waiting for prices to adjust, etc.) and 2) Long-term opportunities (strong rental demand, plenty of capital to deploy, etc).

Some are saying we are at or near the “bottom”, while others are not quite so optimistic:


?? PlanOlabs Insights

Proprietary insights into the SFR industry from our research and consulting team

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Photo courtesy of PlanOlabs by PlanOmatic

A recent study found that using professional photography decreased days on market by almost 11% and increased price / square feet by 10%. See all the details and findings here.

For more PlanOlabs insights, visit our blog.


?? I Like Big Data (Releases) and I Cannot Lie

All the relevant data releases from the past month

  • The Consumer Price Index increased more than expected: 0.5% in January, after increasing 0.1% in December
  • The Small Business Optimism Index remains well below its 49-year average, with job openings and hiring plans standing out as one of the few bright spots for small business owners
  • CoreLogic’s Single-Family Rent Index rose by 6.4% year over year in December 2022, compared with the 12.1% gain recorded in December 2021

For the rest of the housing and economic indicators we track, check out the full blog post here.


?? SFR in the News

Everyone knows this stuff and you should too


PlanOmatic provides quality photos, floor plans, and 3D to the single-family rental industry with speed and at scale, nationwide.

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