Glamping Market: Global Industry Analysis and Forecast (2018-2028)
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Vacation packages provided by several tourism websites and growing influence of social media among consumers is expected to increase consumer awareness of glamping and its benefits are the leading factors driving the glamping market during the projected period.
According to TechSci Research report, “Glamping Market?- Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”?The global glamping market is expected to grow at a fast rate during the forecast period. The glamping market is mostly dominated by young people or young families?looking for luxury staycations and eco-friendly outdoor wellness. Moreover, the increasing popularity of destination weddings?is also driving the glamping market globally with increasing numbers choosing to book out luxury outdoor glamping spaces to host their special day.
Though traditional caravanning or camping continues to be the backbone of the outdoor accommodation business, glamping is also becoming increasingly popular among travelers. Glamping is an ideal halfway house for people who desire to explore the great outdoors along with the enjoying comfort like home. Furthermore, some glamping accommodations have better insulation than houses, which alleviates concerns about being cold and damp. Nowadays, travelers demand high degree of technology, particularly a strong wi-fi signal for their devices. Owing to the popularity of booking services such as glamping.com and Airbnb, travelers have a wide range of options when choosing a place. Another factor driving glamping's popularity is a long-term cultural change toward having amazing experiences rather than accumulating materialistic things. Meanwhile, the increasing prevalence of social media, particularly Instagram, has bolstered the glamping industry.
Furthermore, the glamping industry is recognized as one of the high potential industries in the future. Glamping sites will seem very different depending on consumers they are targeting.?The growing number of concerts and large music festivals is a major driving factor for glamping.?Moreover, glamping is popular in the United States and Europe as in 2021, Europe has the greatest market share, and it is predicted to increase in the future.?Majority?of the market is accounted by the age groups 18-32 years and 33-55 years. The influence of social media and the internet has contributed to this trend and the popularity of glamping among these age groups is expected to grow during the forecast period.
Moreover, glamping offers various advantages to consumers including more comfort, allowing tourists to maintain their regular lifestyle while entirely relaxing without any efforts as well as increased safety and protection from different threats ranging from wildlife to hygiene illnesses to weather/temperature variation. With the growing influence of travel agencies, booking systems have made it easier for consumers to select the proper accommodations as per?their demands.
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The global glamping market is segmented based on accommodation, size, and purpose type.
The market is divided into?cabins & pods, tents, treehouses, yurts, and others,?based on accommodation. Among which?cabins and pods are the most popular type of accommodations. It is due to lockable windows & doors, safety availability of amenities (e.g., bathroom, heaters, air conditioner).
Based on size, the market is further divided into less than three people, 3-5 people, more than five people. Based on purpose type, the market is further segmented into?leisure entertainment, wedding, corporate, others. Leisure entertainment segment is the fastest growing owing to rising awareness of social media platforms and high disposable income.
The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.?Europe region dominated the global glamping market with a significant market share. This is owing to major tour operators and online glamping service providers focusing on developing new types of accommodation to attract customers.
Key market players in the global glamping market include:
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“During the projected period,?the growing popularity of wellness tourism, as well as an increase in eco-tourism and consumer propensity toward adventure travel, are key drivers driving the glamping market expansion.?Furthermore, companies are focusing on advertisement on social media platforms in order to promote their business, hence driving overall demand globally, preferences for experiences over traditional comfort and commodities, availability of time, and customer willingness to pay for luxury travel are some of the factors that will enhance industry growth during the forecast period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
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“Glamping Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F. Segmented By Accommodation (Cabins & Pods, Tents, Treehouses, Yurts, Others), By Size (Less Than 3 People, 3-5 People, More Than 5 People), By Purpose Type (Leisure Entertainment, Wedding, Corporate, Others), By Region, Competition”,?has evaluated the future growth potential of glamping in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the market of glamping globally.
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