The Glamorisation of Entrepreneurship on Social Media

Entrepreneurship has become one of the most popular and sought-after careers in recent years. With the rise of social media, entrepreneurship has attracted new levels of fascination and has become a highly coveted lifestyle. On platforms like Instagram and Twitter, entrepreneurs are often portrayed as living the dream, with pictures of their luxurious cars, exotic vacations, and designer clothing. While these images may be inspiring, they also create an overly glamorised view of entrepreneurship that can be misleading.

One of the main problems with this glamorisation is that it often paints an unrealistic picture of what entrepreneurship really is. The day-to-day reality of entrepreneurship is often much different from what is portrayed on social media. Entrepreneurship can be incredibly challenging, and the journey can be filled with long hours, stress, and uncertainty, not to mention failures. The glamorisation of entrepreneurship on social media often fails to showcase the difficulties and sacrifices that entrepreneurs have to make in order to succeed.

Another issue with this glamorisation is that it can be discouraging for aspiring entrepreneurs. The highly curated images on social media can make it seem like success is easy, when in reality, it's often the result of years of hard work and dedication. This can lead aspiring entrepreneurs to believe that they're not cut out for entrepreneurship, when in reality, they simply need to be prepared for the challenges that come with starting and growing a business.

While the glamorisation of entrepreneurship on social media can be inspiring, it also creates an unrealistic view of what entrepreneurship really is. it's important to be prepared for the ups and downs that come with starting and growing any?enterprise.

One final caveat is that all of this glamorisation overlooks one very important fact – entrepreneurship is not about amassing huge amounts of money and material possessions. It’s about adding value. When we allow ourselves to challenge the ageing paradigm that entrepreneurship equates to affluence, then the true scope of this phenomenon begins to become apparent.

Entrepreneurship is available for everyone. It’s also free.

Purple Shoots are proud to support incredible entrepreneurs who are adding amazing value to their own lives and the lives of others. As far as we know, not one of them aspires to own a Ferrari…..