Gladius Partners with Next Gen Tech Leaders to Revolutionise Sports Content Experiences
Gladius, Eluvio, and Satalia/WPP have joined forces to announce their new groundbreaking next-generation technology platform
This partnership underscores a shared commitment to leveraging cutting-edge technology
In this GCC-specific collaboration, Gladius will serve as Eluvio 's Sports Advisor, offering strategic expertise to support sports initiatives in the region. Additionally, Gladius will act as Eluvio’s Global Combat Sports Partner, ensuring that major international events are powered by Eluvio’s advanced technology, driven by its groundbreaking data fabric.
Eluvio’s Content Fabric recently won the 2024
SEICon
Grand Prize for Sports and Entertainment Innovation, underscoring the company’s transformative role in media distribution
Michelle Munson, CEO and Co-Founder of Eluvio, remarked, “We’re excited to be selected by Gladius as they look to further innovate sports technology. We look forward to supporting them to enhance content delivery for sports fans globally.”
Eluvio already collaborates with leading global media brands such as
Warner Bros. Entertainment
,
Discovery Inc
,
MGM
, and
Fox Corporation
, using its platform to deliver high-quality streaming experiences
Oliver Hickey , CEO of Gladius, added, “Utilising Eluvio’s Content Fabric gives us an incredible opportunity to transform the sports landscape. Together, we’ll set new standards for how fans engage with sports, particularly in the KSA and GCC regions. Our first mission in 2025 is to change the way combat sports are broadcast forever - stay tuned.”
Media Contacts: Gladius: [email protected] Eluvio: [email protected]
About Eluvio Eluvio is solving the generational problems of video over the Internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetisation of premium video and digital media–in contrast to legacy cloud workflows and CDNs.
Companies and creators whose content experiences have been powered by Eluvio include Amazon Studios/MGM, Dolly Parton, European Professional Club Rugby, FOX, SONY Pictures, Telstra Broadcast Services, UEFA, Warner Bros., WWE, and many others. Eluvio is led by Michelle Munson and Serban Simu, founders and inventors of Aspera (Emmy Award winning, acquired by IBM in 2014).
Based in Berkeley, California with a worldwide team of engineers, scientists and commercial leaders, Eluvio has received the NAB Product of the Year in 2024, Seicon Grand prize, and the prestigious Engineering Excellence Award by the Hollywood Professional Association and holds 13 issued US patents.
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About Satalia
Satalia leverages artificial intelligence to solve complex efficiency challenges. With a team of 140 experts across Europe, they have been at the forefront of developing enterprise AI technologies for the past 12 years, serving some of the world's most renowned organisations, including Tesco and PwC.
Unlike many companies that merely engage with data while branding themselves as AI firms, Satalia distinguishes itself by truly integrating machine learning with optimisation. This unique combination enables them to create decision-making systems that significantly enhance operational efficiency, setting them apart in the industry.
Their commitment to innovation and excellence in AI technology makes Satalia a trusted partner for businesses seeking radical improvements in their operations.
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