GKV Update: Your Book to Course with AI?! ??
Yuri Kruman ????
AI x HR | I build Enterprise-Grade HR Tech Stacks for Startups and SMBs | M&A and GTM strategy for HR Techs | Executive Transition Coach | 7x book author
If you’re new here, this is for you:
Disclaimer: You’re getting this because we are friends or acquaintances, family, clients, former classmates or colleagues (maybe two or more of the above). Maybe we just met in the subway once or shared a park bench. Either way, you’re the bee’s knees. But hey, if this isn’t your cup of tea, please feel free to unsubscribe and I promise not to be offended :) Cheers, mate.
—
New Way of Working Together
Putting this out there for any of you why need some help with career pivots and such.
Many of you (20+) have already seen the power of the MindScan over the last 3-4 months for understanding your own inner values and thought patterns.
Yeah, it’s f*cking powerful, nothing less.
I’m still doing free MindScans.
And if you’re fed up with your situation and REALLY need a change YESTERDAY…
Here’s my offer to you:
4 Sessions a month: https://buy.stripe.com/5kA5kx0PCaV26Pu14o
Advanced (2 sessions a month):
Basic (1 session a month): https://buy.stripe.com/00gfZbgOA5AIb5KeVr
Don’t waste precious months and years trying to DIY.
If you want to see your personal MindScan, make time to talk.
—
So I did a thing…
A thing I haven’t been this excited about in quite some time.
I’m partnering with a world-class ed-tech company here in Haifa to build…
Courses (and more impressively, an academy) based on my book, Be Your Own Commander-in-Chief.
When we talk about a platform, an academy with a few different courses serving tens of thousands (and eventually, millions, G-d willing) of students is…
THE DREAM. MY dream, but also the dream of so many other authors.
I’m a member of a number of top authors and thought leaders’ groups like Dorie Clark’s Recognized Experts group, which is chock full of authors who have put their heart, soul, blood, sweat and tears into their books…
Only to find them selling a few hundred copies, but sometimes thousands.
All authors know that books aren’t what makes money, but rather courses.
And NO, if you build it, they won’t magically come.
Not only that, but only <gulp> 3% of learners actually finish a course.
Tragic, but also avoidable.
Sure, there’s product-market fit to consider like with any business, plus expert marketing and of course, sales.
But after proof-of-concept with one course, imagine building an entire ACADEMY for your dream clients.
Maybe it’s a corporate play, maybe it’s B2C.
But let’s be frank…
Making a course generally takes HUNDREDS OF HOURS, including script writing, shooting, editing, post-production.
Bad enough, but then there’s also the massive expense.
I was quoted by THE TOP leadership book platform in the world to create a course for a cool… $60K..?!?! And, I’d take home just 50% of the proceeds.
Even if I had it lying around, how could I justify such an expense with such equity?
Yeah, real WTF.
THIS is why so many authors get stuck and never build the course, never mind an academy.
Back to the company here in Haifa.
They’re world-class course and academy builders, for clients no less high-profile than Israeli’s Economic Ministry and the Israeli Medical Association.
We were introduced, spoke a couple months ago and I shamelessly expressed my vision for… courses created at scale using AI, complete with text-to-video, voice and video avatars of myself.
So I wouldn’t have to spend all that time or money on camera.
I was truly shocked when they said… we already have that technology.
WHAT?! I mean, I haven’t seen anyone doing this quite yet, anywhere, and I’m always looking.
I mean, to be fair, I’ve been tinkering for a couple years with ChatGPT, Perplexity, Descript, Synthesia and other tools with all the different elements of this process.
Text to video, video and voice avatars, curriculum and lesson creation, translation into other languages, even audio book creation using AI.
Every time I managed, there was either a financing issue (high subscription costs), inability to integrate with the other pieces, lack of time to sit for hours and days and keep tinkering.
Bottom line, we decided to work together.
They’ll be helping me build my course (FINALLY!) and I fully intend to create that academy with time.
What’s involved? Believe me, I asked a LOT of questions
10-20 hours, rather than hundreds. Already a HUGE win.
There IS a human in the loop, a professional course architect to help throughout the process.
No AI is foolproof, certainly not yet. Need that help from an actual human who knows what he/she is doing
And the cost?
Well, let’s say it’s a very small fraction of that $60K. And I’ll have the thing up and running in a few days after starting.
DAMN, SERIOUSLY?!
Yeah, seriously.
In fact, we went further.
I know there’s a massive market opportunity here, because I talk to authors and coaches, consultants and thought leaders all the time.
So, we’re going to build this together, with G-d’s help.
I want to let you all know first, before we launch.
Going to a run a special pilot for the first 10 who want to work with us.
Be in touch, DM me, let’s chat.
Haven’t seen something this awesome in a while.
A few other AI-driven technologies I’m testing and going to partner with, so stay tuned here for more on that in the coming weeks.
—
A few other cool developments to share:
I’ll also be sharing some exclusive off-market executive jobs here starting soon, so stay tuned or message me directly for more info.
Meanwhile, have a great weekend ahead!
All my best,
Yuri
This is such an intriguing concept! The idea of transforming a book into a course using AI is a game-changer.