GivingTuesday 2022 Takeaways - join me at 2pm Eastern today

Welcome to my weekly LinkedIn newsletter! Connected Fundraising Weekly will be?my way?of providing easy-to-engage insights around donor behavior, fundraiser enablement, and technology. I hope you enjoy the content, and please share if you think someone would benefit from what I'm writing!

Another GivingTuesday has come and gone. I've submitted all the data we gathered and finalized a blog summarizing the insights I could glean from what I'm seeing in the data.

Here are my key takeaways from this year:

• Donor acquisition is becoming one of the most important trends to follow since first-time donors to nonprofits were down this year while overall volume was up
• The hype around donors tuning out because of too many emails doesn’t hold up to the reality of open rates and click-throughs that occurred on the day itself
• Scheduling donations are becoming more popular with donors, especially if they can plan a donation in advance of a giving day or set up a new recurring donation schedule for monthly giving

I'll revisit things in more detail but if you can join me and Julia Campbell at 2pm Eastern today, I'll drill into why I came to these three conclusions and share some other insights and data.

Check out the LinkedIn Livestream here!