GIVING & TAKING CREDIT; WHY BOTH ARE EQUALLY AS IMPORTANT.

I couldn’t love this story more, even if I tried.

Last week my colleague Rachel Collister secured dreamy PR coverage for our Fashion client Rhodin created by Founder Alex Nieuwenhuys who is located in Bondi, Sydney.

Rachel saw an open opportunity, workshopped an angle, successfully pitched and landed news.com.au that was syndicated nationally across NewsCorp online, as well as the Daily Mail Australia. All thanks to a very well-placed pair of sunglasses on a very influential person.

In direct response to the press secured and demonstrating the true power of PR, within a 72 hour time period Rhodin gained an incredible 13,000 new Instagram followers, essentially doubling their existing following, as well as resulting in 310 orders via the Rhodin website, equating to over $35,000 in sales, with global pick-up receiving orders from Norway, England, Portugal, USA, Mexico and Columbia.

I would like to take this opportunity to give credit where credit is due. To you Rachel for your effortless and dedicated work style in bringing this story and pitch to life for our client Rhodin and for supporting Alex last week during a well-executed publicity moment in time.

I believe giving credit aids in bolstering our leadership team at Kate & Co. PR to continue to stay inspired, step up and succeed. If you are on the receiving end, marinate in it and embrace the feelings that come with it.

Please bask in this credit Rach, as this is your moment to dazzle!