Giving Feedback
Ritu Mittal
Head of Marketing & Digital at Bayer Consumer Health, South Asia | Business Leader with 20 Years Exp. in FMCG, Consumer Health, and Tech | Marketing Director | P&G | IIMB
Unraveling the When, Where, and How
“Feedback is the compass that guides us towards our true north of growth and improvement."
In the realm of leadership, the power of feedback is undeniable. It's a tool that can ignite growth and inspire greatness. But like any tool, it's not just about having it; it's about mastering how to use it effectively.
The Importance of Giving Feedback: Data Speaks
Consider this: A study by Harvard Business Review revealed that 57% of employees value corrective feedback over praise. They understand that constructive feedback is the compass guiding them toward personal and professional growth. Another enlightening fact from a Gallup poll conducted in 2021 is that employees who received "meaningful feedback" in the past week, are almost four times more likely than other employees to be engaged.
"Feedback is more than just a conversation. It's a powerful force in the world of work and personal development."
But here's the kicker – not everyone is comfortable wielding this power. In fact, as per an article by Harvard Business Review , 44% managers believed that giving negative feedback was stressful or difficult. Result: some shy away entirely, while others let it out like a burst pipe, in unplanned and unfiltered moments.
The Tale of Sayali and Samaira
To understand the art of feedback, let's dive into the journeys of two remarkable managers: Sayali and Samaira. Their stories will illuminate the importance of feedback, especially the balance between positive and negative feedback.
Sayali and Samaira: A Tale of Two Managers
Sayali and Samaira, managers of equal caliber, were on a mission to lead their teams to new heights. Their talents and knowledge were undeniable, and their teams held them in high regard. Yet, their approaches to feedback were as different as night and day.
Sayali: The Harsh Critic
Sayali, the Harsh Critic, was a straight shooter. She believed in pointing out errors and shortcomings in a no-nonsense manner. Her feedback was often as blunt as an arrow's point, and it left her team disheartened. Despite her good intentions, her team couldn't help but feel demotivated and inadequate.
Samaira: The Positive Reinforcer
Now, let's meet Samaira, the Positive Reinforcer. She was a beacon of optimism who started every feedback session with commendations. Whether it was a well-executed project or an ingenious idea, Samaira never missed a chance to highlight the positives. Her team revered her for this uplifting approach, and the ripple effect was undeniable. Her team felt acknowledged and ready to embrace constructive criticism when it followed. It was an environment where personal growth was celebrated, not feared.
"In the balance between positive and negative feedback lies the key to motivation and growth."
The Results of Different Approaches
The outcome of their differing approaches was remarkable. Samaira's team thrived in an environment that celebrated strengths and accomplishments. They were highly motivated, collaborating effectively, and constantly inspiring each other to new heights. This emphasis on the positive nurtured a culture of innovation, resulting in consistent overachievement of targets.
Sayali's team, on the other hand, faced struggles. The constant focus on errors and shortcomings left them feeling disheartened and disconnected. They were barely meeting their targets, driven by a fear of making mistakes, which stifled creativity and problem-solving. Instead of thriving, Sayali's team was merely surviving.
The Balance in Action: The Art of Feedback
So, what's the secret here? It's in the balance, my friends. The art of giving feedback lies in finding that sweet equilibrium between acknowledging strengths and addressing areas for improvement. It's not just about the words used; it's about creating an environment where feedback is constructive, meaningful, and, most importantly, valued.
Mastering the Art of Feedback
When to Give Feedback:
"Timing is everything. A well-timed word can change the course of action."
Where to Give Feedback:
"The right environment sets the stage for a successful feedback conversation."
How to Give Feedback:
"The manner in which feedback is delivered can make all the difference."
"The greatest compliment that was ever paid me was when someone asked me what I thought, and attended to my answer." — Henry David Thoreau
One Last Tip: Start with the Positive
Starting with positives is like extending an olive branch, fostering strong relationships and building trust. When we acknowledge the strengths and accomplishments of others, it creates a sense of respect and camaraderie. You make the other person more receptive to your feedback, and you don’t just stop at appreciation; you also encourage and support the continued development of what's already going well. By focusing on strengths, we inspire the person to build upon their successes and reach new heights. This positive reinforcement can be a catalyst for growth and improvement.
Starting with positives is not just a good communication skill; it's a brilliant team tactic. When applied within teams or groups, it fosters a collaborative atmosphere. By recognizing and acknowledging the strengths of each team member, it builds a motivated and cohesive group. A team that's grounded in appreciation and positivity is likely to be more productive and nurturing of a positive work environment.
Let's explore some examples of statements to initiate feedback conversations when not sure where to begin with the positive:
Understand your Feedback Style
In her book "Radical Candor," Kim Scott classifies feedback into four quadrants. Knowing where you stand in this feedback spectrum is a great beginning.
Manipulative Insincerity: Feedback lacking genuine care, often driven by a desire to be liked or gain advantage.
Obnoxious Aggression: Direct, challenging feedback without a caring approach, not to be confused with Radical Candor.
Ruinous Empathy: Care for the person but a failure to challenge directly, avoiding criticism to preserve short-term feelings.
Radical Candor: The ideal quadrant, combining caring personally and challenging directly, yielding the best results and building trust.
Understanding your feedback's impact and aligning it more with the ‘Radical Candor’ quadrant fosters open communication, trust, and continuous team improvement, transforming workplace dynamics.
Conclusion: Fostering Growth and Success
By mastering the art of when, where, and how feedback is delivered, you can become a more effective communicator and leader, fostering growth and success for both individuals and teams. The data underscores the importance of feedback in the workplace, making it a vital tool for personal and professional development.
The journey of Sayali and Samaira serves as a reminder that feedback, when delivered effectively, can inspire individuals and teams to evolve, continuously improve, and unlock their full potential. In this art, lies the power of creating a harmonious and thriving work environment where feedback is celebrated, and individuals are empowered to grow.
The Art of Feedback is not just about the words you use; it's about creating an environment where feedback is constructive, meaningful, and valued.
Questions for Reflection:
"The power to inspire growth and success lies in our hands when we master the art of feedback."
As you embark on your journey of mastering the art of feedback, remember that feedback is not just about the words you use; it's about creating an environment where feedback is constructive, meaningful, and valued. If you're seeking more inspiration on the path of positivity, growth, and empowerment, I invite you to subscribe to She Thrives Now .
Together, we thrive!
#SheThrivesNow #Feedback #Positivity #Growth #Empowerment
P.S. Views are strictly personal. Any resemblance to individuals, living or otherwise, is purely coincidental and not intended.
Trainopreneur| Sr. Training Manager |Winner of DBG's Spirit of Lupin Award.
1 年Feedback should not become criticism. It should be used as instrument of growth & development of a person.
Head of Commercial Excellence [PA] at Sanofi Consumer Health||Commercial Excellence : FMCG & Pharma|| Strategy |Marketing |SFE|Training
1 年Very well articulated Ritu ! Wonderful topic indeed ! Just to add a few words on the psychological factors here... The design of feedback culture in the organizations is the key and here I am talking about focussing initiatives on feedback asking instead of feedback giving.This responsibility creates both fairness and enhances psychological safety and relatedness. When the feedback process is initiated by the feedback asker, the feedback asker and giver both remain equal in status, whereas unsolicited feedback puts the feedback receiver in a lower position. When feedback is asked, they remain autonomous and create a feeling of certainty. They are in the lead and show willingness to learn and actively practice the Growth Mindset. Which means less loss of face if the feedback contains improvement points. By actively asking the feedback giver for help, they feel responsible to provide meaningful and fair input, in contrast to the feedback giver reaching a high threshold of frustration and providing poorly chosen feedback as a result (often we fight, we argue, or we flee, we turn silent and/or walk away with poorly chosen feedback )
CXO | Business Turnaround Specialist | Growth Catalyst | Insights-First Marketer | Corporate Trainer | Creative Problem-Solver | Mentor | Storyteller | Corporate Culturist | Accidental Professor
1 年Beautifully captured the essence of the process of giving feedback, Ritu. So so so relatable. One of my clients, won’t name it here (I have worked with that client for over a decade!) but I’m sure you would guess who I’m referring to, had this art of giving feedback ingrained in their culture. I would have worked with at least 50 different professionals from the same organisation. They all were masters at giving feedback. Their feedback invariably would be very pointed (with reasons) and actionable. They knew the value of providing feedback the right way. It saved them and their partners hours of reworking. It made them a super lovable client. It got them superlative output from their partners. Cheers to all such professionals.