Giving Days: a love/hate relationship
Happy Thursday! Welcome to Donor Growth: our weekly LinkedIn Newsletter. Every Thursday, we unpack our thoughts from the weekly?Donor Growth Podcast?(available on?Apple Podcasts?and?most other platforms).
Are giving days the right strategy for your nonprofit??
They're fun. They create a lot of excitement.?They get people to act. They produce a lot of social proof.?
But are they the best use of your time and resources??
In this conversation, we get into the pros and cons—and provide a bit of a framework for how to think about the business decisions behind participating in Giving Days at your nonprofit.
What is there to love about giving days?
Why might you hate giving days?
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What are your thoughts?
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ABOUT
Mike Duerksen is the founder and CEO of?BuildGood, a direct-response fundraising agency that helps nonprofits raise more money from individual donors. He also hosts?the Build Good Fundraising Podcast.
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.
CEO, BuildGood | Fundraising growth team that helps nonprofits build a multi-channel, metrics-based approach to grow revenue from new and current donors.
2 年Part of the business decision behind participating in a giving day is being clear-eyed about the fact that it's likely a fundraising activity, not a donor-raising one. Definitely worth engaging in both, but it helps if the org is really clear about what they're trying to achieve. ??
Financial Planning Specialist at CIBC Private Wealth | Philanthropy, Family, Community + Wellness.
2 年"Any behavior that is driven by excitement is going to be harder to maintain in time." I have a sense, but no data at all, that the ideal outcome from an event is growing a base of regular supporters who have bought in to the mission - rather than restarting each year.
Generosity Experience Design | Empowering nonprofits to build a community of generosity
2 年Obviously interested in this, but it also sounds like it's more focused on a single organizational lead day for something like a university. The nuance is important because a lot of economics change when the point of view shifts to a host coordinating things that bring hundreds of nonprofits to one platform to benefit from larger exposure. But still love that they're being talked about in any form!