Giving Back is Giving Our Best

In 2021, Significance took the step of doing brand research to gain a stronger understanding of its differentiation and brand to both employees and clients.??The process resulted in 4 core “brand pillars” that set Significance apart and make the company what it is:?Relationship-focused, experts, solutions-driven, and trusted.?As we went through this process, we realized that much of what supports those pillars are two factors that drive a good part of our values as a company and our value to clients.?First, we are a woman-owned company that prioritizes relationships and striking a balance between work, life, and fun.?As a single mom, Mary recognizes the importance of allowing flexibility in schedules.?This came across in the brand interviews as one reason that Significance has such a great culture.?The second aspect is the strong military employee base we have that drives much of the expertise we bring to our clients.?The experience and perspective our veteran and active-duty military staff members bring to every engagement and challenge is a major contributor to our success. Interestingly, at the time of this writing, we have the exact same number of retired and active-duty military members and women—37!

As we considered the focus of our company causes, it became clear that there are two areas that seemed appropriate to direct our energies and resources: empowering women and supporting veterans.??Our commitment will include the dedication of both our time and financial resources.?In 2021, our first two company causes were adopted--Wreaths Across America and the Junior League. ?Our support included sponsoring all our current female employees who were members of the Junior League and donating funds to help them continue their efforts to empower women and children across America. ?For our Veterans’ cause last year, Significance supported Wreaths Across America.?In December, a wreath was donated on behalf of every employee, and we volunteered as a group to lay wreaths on veteran’s headstones at Alexandria National Cemetery to honor the men and women who have served.

Starting in 2022, we started what will be a tradition of adopting one new company cause for each of our two categories, allowing employees to weigh in on the selections.??After voting among employees this year, Significance has proudly selected Calvary Women's Services and Warrior Canine Connection.?

Calvary Women’s Services’ mission is to ensure women who have endured physical or emotional trauma have access to the proper healthcare and educational support they need to take positive steps toward independence. Significance plans to support the women of Calvary Women’s Service's by preparing and serving meals for their residents.

Warrior Canine Connections is a pioneering organization who uses a Trauma Recovery (MBTR) model to help recovering Warriors reconnect with life, their families, their communities, and each other. Warrior Canine Connection trains service dogs through specialized training to ensure that Veterans with disabilities receive the finest in trained service dogs. Significance will support Warrior Canine Connection by engaging in on-site projects at their new Healing Quarters in Boyds, Maryland.

As we continue to grow and evolve as a company, we will remain true to our values and support causes that reflect what we collectively represent. ?By giving to others, we get so much more in return.