Giving away the kitchen sink.

Gary Vee mentioned this in his book. Jab jab, jab right hook:

“Give so much value away before you ask for the sale”

One of the things that I love the most about creating content and sharing what you know.

The best thing is giving away content that is valuable to other people.

There is a huge difference between giving away the what? And why!

I believe that no matter how much information you give away regarding the white and the Y, people will always need you to understand how to.

If the individual knows their why, and what they need to do the Halle becomes second nature.

Simon, Sinek mentioned this in his book, find your way.

When we give away copious amounts of knowledge and value, this also shows our level of credibility, especially when backed up by evidence of our own growth.

What you have achieved, where you have come from, what got you here, and where you are headed, are so valuable to everybody else.

When we share this information, and we share what we did, and we share why we did it, people and individuals, especially business people, looking for business information, parents, looking for parent information, and other entrepreneurs, looking for guidance, will be curious enough to ask you how to do it.

This I believe is why marketing is key.

Through my experience of watching Gary Vee over the last six years, he gives away so much value he gives away his ideas, he gives away the what, the Y, and even sometimes he gives away to Howell, not in-depth, just enough knowledge to get you started.

Think about what this creates for the watcher the listener and the reader.

Gary Vaynerchuk also mentions this in his book. Jab jab jab right hook:

“Content is king, but context is God”

It’s easy to create content, however, the context of your content is what’s going to make all the difference whether the people are curious about you or the value of what you give is gonna be beneficial to them.

When you start looking at your audience, the most important thing I believe is to find out what they are looking for or to talk into their pain points.

And the value that you then giveaway in the context of their pain points, and what they are looking for is going to be the difference that sets you aside.

so I believe, that you can get away, with giving away the taps and the water that comes out of them, and you can market yourself in a way that you become the kitchen sink.

Go and be exceptional.

-Pjero Mardesic, The Exceptionality Catalyst