Give Yourself the Gift of a Holiday Campaign That is Not Awful

Planning email blasts, social media posts and internal marketing around the holidays when it is still 80 degrees outside can be a bummer. It’s October and you should be eating candy corn and drinking pumpkin spice lattes, not debating if your company is having a Christmakkah or a Happily Hopeful Holiday, right? Don’t be the marketing department’s Scrooge. Because you’re my favorite, I gathered a listicle of ways to create creative Christmas content:

How To Create a Holiday Campaign Worth Celebrating

Creativity is often one casualty of last-minute holiday planning by companies and brands, who embrace the trite because it seems “traditional.” Instead of encouraging your customers or stakeholders to “give themselves the gift of XYZ this Christmas,” why not come up with something that is actually interesting and engaging? If that sounds like a lot of work, keep reading, because your Covalenteers are here with tips that will help you trim your December marketing tree with enough mistletoe and holly to make even the office Grinch smile.

Get in the spirit. Planning for a Christmas campaign when it is 80 degrees outside isn’t always fun. Put yourself in the mood with Christmas music or host a holiday campaign planning party with traditional holiday sweets and goodies. This will serve as both bribery for your marketing team to participate and inspiration to get their ideas flowing.

Set a goal for your campaign. When companies or brands undertake campaigns without a clear goal in mind, success can be impossible to achieve or difficult to measure. Planning a holiday campaign just because you feel you have to is a bad idea. Consider the types of conversions you would like to see from your campaign, such as donations to a cause, social media participation, newsletter sign-ups or even just increased sales. Give your campaign a goal other than “being witty” and you’ll be more successful.

Embrace other cultures. The idea of Santa Claus as a jolly man with a red coat is an American ideal that isn’t prevalent in other countries. Look outside of our borders for holiday inspiration. In Italy, families feast on fish and wish each other a Buon Natale. Ukranians say Srozhdestvom Kristovym and make the youngest child in the family watch for the evening star to appear as signal that it is time to start the Christmas meal. Drawing internationally for inspiration ensures that your campaign will be something American audiences haven’t seen.

Read more: https://www.covalentlogic.com/index.cfm/newsroom/detail/400