Give your shoppers what they want
Welcome to Salesforce's Retail Roundup! In each issue, we spotlight the retail industry’s hits and misses, hot topics, and hype.
As the leaves start to change and peak holiday shopping season approaches, your stores probably look slightly spooky and smell a lot like pumpkin spice. Autumn is a season of change, making it a great time to think about retail transformation. Enter The Connected Shoppers Report.?
We talked to 2,400 shoppers and 1,125 retailers to see how digital experiences are reshaping shopping, how retailers use data to engage shoppers in new ways, and the importance of exceptional customer service in building customer loyalty.?
So, grab your pumpkin latte, get cozy, and fall into the future of shopping.
Ready to learn what shoppers want next?
Salesforce’s latest edition of The Connected Shopper’s Report has just been released, and we’re excited to share what we learned from both retailers and shoppers. The good news: Retailers have more chances to prove they recognize, understand, and value shoppers. The bad news? You have a short window to impress them before they walk away. The report’s data revealed what you can do next to keep up:
Industry Insider - Michelle Grant
Michelle Grant is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, she blends data and analysis to create thought-provoking content that helps companies understand how new technologies will impact the future of their business.
Hear what industry insider Michelle Grant thinks are the key takeaways in The Connected Shoppers Report:
领英推荐
Dreamforce was just the beginning…
Did you catch all the retail goodness at this year’s Dreamforce? If you didn’t join us in person or virtually, don’t miss the highlight sessions now available on demand. Start with the Retail Keynote, which featured Matt Marcotte , Rob Garf , The RealReal , and Ahold Delhaize talking about AI’s impact on shopping, productivity, marketing, and consumer experiences. AI is the new UI (user interface) and already it’s changing how shoppers discover and buy.
The keynote speakers agree every retailer needs an AI strategy, whether you’re ready to execute tomorrow or plan to progressively move it forward.?
No matter what your AI roadmap looks like, our experts at Dreamforce agree on these top five tips for getting started:
For more advice on kickstarting your AI strategy, check out these two Dreamforce sessions on Salesforce+:
Retail Checkout
What else is new in retail? Check out:
Retail Q&A
What are your predictions for this year’s holiday shopping season? Let us know in the comments below.
Fulfilling the requirements of a true relationship with working family who created the connection inbitvin
1 年Yeah even after getting in to lifestyle education we'll come to know about the execution work on offline world with all of us
Senior Product Manager | eCommerce Strategist | I help SaaS solutions grow revenue by improving their customer journey and experience.
1 年"Poor customer service" is the top-rated factor that contributes to a bad shopper experience per the Salesforce report, but how many brands/retailers prioritize "customer service"? Or they say they value "customer service," but how do they train and enable their associates to provide excellent customer service? While shoppers are buying products, it is the surrounding processes that convert and retain them into loyal customers.