?? Give your shoppers a seat at the table
Heya ??
Hope you're having a great day today.
I just started a more disciplined routine of going to bed on time and waking up early. It feels so good, wonder why i didn't do it sooner.
Anyway, lets get to today's edition
But first, some housekeeping
If you were forwarded this mail, you can sign up here , I spent hours creating this newsletter, would really appreciate it if you could just take out 8 seconds and forward it to ONE person who can benefit from this
Today we talk all about Creating a Consumer Persona
It should take you roughly 2 minutes and 45 seconds to go through today's edition
In today's edition,
?? Consumer Persona
?? Amazon acquires One Medical
?? Snippets: Fundings this week
D2C Class: Consumer Psychology
Crafting the right Buyer Persona
Today we talk about creating a buyer persona for your brand. I know between running paid ads, managing inventory and funding, who has the time for this
But trust me, this short exercise is worth your time in gold. Let’s get started
WTF is a buyer persona?
It is a detailed description of your ideal client. It a fictional character you create who represents your target audience. Ideally a D2C brand, can have 3-4 customer persona.
Why do i need this?
Once you have a clear picture of your target audience, you can use this info to create marketing campaigns , launch new products and basically every decision you make
Ok, how do i get started?
This is how you should go about it
Step 1: Research
If you’re just getting started, this is will involve deep diving into the existing marketplace. Conduct research on what your competition is up to. Go through the reviews, comments and any info you can find . You can ask yourself questions like, Who will be excited about this product, who will happily pay for it
领英推荐
If you’re running a brand, this is involve deep diving in your own data. Pull up the top 20% of your customers and find 2-3 common attributes.
These could be age, demography, gender interests etc.
Step 2: Pain Points & Needs
Now that you have a basic idea of who your customer is, let’s deep dive in their pain points and needs. Get to know your ideal customer as well as you can. Exactly know what drives them, motivates them and what are their pain points that you can address.
Step 3: Create a persona
While creating a buyer persona, you would need details like
Step 4: Start using it
Ok, so now it’s time to put it to use. Whenever you create your marketing assets next, ask yourself what will this persona think of it, is it aligned with them
Use the same exercise while launching new products and variations of your existing product.
Resource:
Shipway launched a 5-in-1 App to boost shipping capabilities for the D2C ecosystem.
MS FMHG industries secure INR 2 crore in seed funding to launch House of D2C brands
Plaeto bags INR 40 crore in series A round of funding.
Mamaearth's parent company, Honasa Consumer hits INR 920 crore revenue in FY22.
What caught our attention this week?
Amazon acquires One Medical in an all-cash deal!
Amazon is acquiring One Medical for $18 a share, an all-cash deal that values the primary healthcare provider at roughly $3.9 billion.
One Medical, which went public in 2020, operates a network of boutique primary-care practices and also offers a range of telemedicine services.
Shares of 1Life Healthcare, One Medical’s parent, climbed 69% on Thursday, closing up just below the purchase price. As of Wednesday’s close, before the announcement of the deal, shares of 1Life were trading at $10.18.
Amazon’s stock closed up 1.5% on Thursday.
It will be exciting to see how the e-commerce giant expands its network in the field of health care.