Give your Prospect a mini tour

Introduce your Prospect to the Dealership Team, picking out a friendly face in every department.

Most leading dealerships are kept in tip top condition & you should be proud to show off the business’ professionalism.

Walk them through the service department, parts department, customer lounge, and so on.

Show your passion for your Company & confirmation to the Customer that his new baby will be in good hands.

When is the best time?

Perhaps while your valuations Manager is assessing the trade in. Besides getting your Prospect out of earshot of any possible negative comment about his old jalopy, it takes the Customer’s mind away from focusing on the valuation.

Making them feel good about buying a car from you & your Dealership, builds Customer confidence that he is making the correct buying choice.

And so when he has become part of your family, he doesn’t feel like a stranger when bringing in his vehicle for services or indeed, any other interaction with your Dealership.

The process need only take a few minutes, but so often, is the edge that drives the sale in your direction.

I’ll bet your competitor doesn’t make this small, but special gesture.