Are start ups like Avis? Remember Avis vs Hertz?

Remember the ad by Avis... When you’re only No. 2, you try harder,” went the new tagline. “Or else.”

Starts up are started by people who might not have all the capital... but they have tons of courage and the will to make it big. It is not easy to leave a cushiony job, regular income and stability by working in a big company.

But then there are some frogs who want to jump out of the huge pond.

Not because they want to find a new pond, they want to make their own pond.

Where comfort zone ends, starts ups begin. Where boredom ends, madness begins.

Start ups are the underdogs. Don't underestimate them. They are started by people who have all the experience and fear nothing.

We need to give start ups a chance. They will try harder than their competition. And they have unflappable confidence to take on the No. 1.

What Avis did to Hertz... take foe’s putative strengths and turn it against them.

Starts ups deserve a chance.

Believe in them. Coz they believed in themselves when a lot of people didn't... and there's nothing bigger than that.