Give To Get
Joy Abdullah
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
Life, be it professionally or personally, is the result of choices we make.
In our professional capacity we are always making choices.
Decisions.
The impact of those decisions come back to us over time. In business we tend to label these returns as profit or loss.
Therein lies the control of what, as businesses, we want to get. In order to get the objective we have to clearly identify what, when, where and how we can give.
Without giving there will be nothing to get.
Trust, engagement, value, sustainability and change are what every business is speaking about everyday.
Strategically there are three key changes that are impacting on business functionality:
- Rapid change in technology is impacting business processes, productivity and investments.
- Creating a need for different skill sets, agility of business strategies and the necessity for a whole new leadership style.
- Resulting in impacting on the experiences, internally and externally, people have with brands.
With five generations in the workplace, generational diversity, has brought the focus back on employees. Leading to the necessity in addressing business strategy from the perspective of employee engagement, experience, advocacy and culture.
It’s resulted in businesses having to identify and deliver a clearly defined and tangible value. That clearly depicts the societal benefit of the business purpose and is a bit more than simply making profits.
What makes a business stay in business is giving real value.
Not just making profits.
A New Perspective
Businesses have always only had one purpose— economic benefit to its shareholders.
This profit-at-all-cost view is giving way to a new paradigm. One that focuses on the humanization aspect and its benefit for the community and society.
Any business exists because of its people—employees, partners and customers.
Employees represent the brand. The culture they create internally manifests as the overall brand experience.
By focusing on the ideas, strengths and advocacy of its people a business can define a strong purpose or refine its current purpose so that it is clearly linked to a social benefit.
Marketing drives this value creation and delivery through the brand experience.
Creating Value
Setting out to identify, create and deliver value starts with you as the CEO, the business owner or the manager. By providing clarity in defining what is the brand experience that people would experience.
Defining the brand experience leads to identifying the unique value the business is able to deliver.
Doing this involves working top-down and bottom-up simultaneously to have a consensus view in articulating the brand experience.
The brand experience becomes the north-star, so to speak, for the business and all activities are held up against that consensus description and evaluated, measurably, to ensure real value is being achieved.
This is inside-out marketing that puts people and the experience they have at the center. Be it for employee or customer or prospective talent, its the brand experience engagement metrics that become measurable KPIs for the business and impacts on the financial ROIs planned for.
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Joy Abdullah is a strategic marketing leader whose marketing philosophy is to create legacies, for brands, that delivers value by humanizing business through its brand experience.
Managing two collaborative start-ups, in the strategy & innovation space and marketing,
Joy works as an impactor for businesses.
His personal mission is to guide senior corporate teams, business owners and entrepreneurs
in discovering how to build a unique brand experience, that acts as a strategic differentiator creating profitability, through their people.
Having three decades of Asia-centric international experience in strategy, marketing, and business operations coupled with life-lessons arising from disrupting himself and innovating, Joy brings an authentic, simple and human approach to business.
Connect and contact him on:
1. Linked In
2. Twitter @JoyAbdullah
3. Instagram: joyabdullahTM
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