Give First, Receive Second
As a social influencer, you have to give your followers a reason to trust and interact with you. There's so much noise online that it's easy for your followers to get distracted. To keep them engaged I want you to give them something. It doesn't have to be anything big, just something tangible they can use or keep. (I'm not talking about a brochure - LOL)
This week I launched a photo gallery for my followers to download and use my pictures on their cell phones and computer backgrounds. I launched it only in a Facebook post, so it's the only place they could hear about it.
Why?
Because I know that if I give my followers something eventually they will give me something in return.
The photo gallery is very simple, go to the photo gallery page and find the picture you like. Once you find a picture press it and click the download icon. There's nothing in the way preventing my followers from getting them.
The reasoning for the gallery is to slowly have my followers show off the images on their own devices. Yes, I take some really cool pictures but they aren't useful until they start to have their own voice. By having their own voice they are creating the branding/messaging without me doing anything.
Success measurement: When I start to see these images show up in comments on my posts. Hopefully, I will start to see the first one by the end of the week.