Give Before you Take
Paul ?? Hitchcock
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Paul ?? Hitchcock
Founder | Dad 4x?? | Helping Vistage Chairs, executive coaches & businesses to grow through an identifiable and repeatable process | 5 Growth Tools Below ??
When prospecting, give before you take.
How does it make you feel when you're on that first call with someone who wants to offer you a product or service and they immediately start pitching?
Lousy for sure.
A more productive way to approach your prospects for the first time is to give them something of value. Build credibility, create rapport.
You should do this first (give) before you ask them to move forward in the sales process (take).