Givanne Nelson’s Marketing Strategy – A Simple 4-Step Guide to Marketing Automation

Marketing Automation is a subset of customer relationship management (CRM) that focuses on the definition, scheduling, segmentation, and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. - Marketing Automation Times

There are many forms of Marketing Automation which will be covered by Internet Bots NYC. For a more centralized approach, you will need a CRM. CRM, Customer Relationship Managers, are systems used to manage all interactions with current or potential customers for a business. To simply put it, a CRM is a database that tracks/manages/automates all activity with customers from phone calls to messages.

Now, onto the more practical applications of a simple automated Marketing funnel used to collect 1000 contacts.

Tools needed:

1. CRM (Recommended HubSpot)
2. Email marketing platform (if not offered with your CRM)
3. Landing page software
4. Facebook Messenger Bot

Step 1: Set Up CRM sequence

CRM Sequences are the peanut butter & jelly of Marketing Automation. It controls the customer’s journey from showing interest to actually purchasing.

Step 2: Design Offer Page

Design the initial landing page introducing your business and the product/service you would like to provide to your potential customer. The most important portion of a landing page is the action you would like a prospect to take on the said page which is called a CTA or “Call to Action”.

Tip: Make sure that you include integration of a Facebook pixel, email marketing software and your CRM. Tracking at this step is crucial for a successful campaign.

Step 3: Design the Email/SMS sequence

Building email lists are arguably the most important asset to a business. The basic idea of the sequence should consist of the following: confirm opt-in, schedule delivery of goods/service, and then follow up after they’ve received said goods for a review online.

Step 4: Design Facebook Ads

Facebook Ads made easy: with over 100 likes on your Facebook business page, you can target the people that liked your business page or create a lookalike audience based on the people that liked your business page.

?Advanced Method: Messenger Marketing

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• Can significantly lower costs by not using a CRM (optional), landing page and Email/SMS Software.
• Open rates at 98% compared to email open rates at 21.8%.
• Messenger Ads have the lowest cost per click at $0.82 on Facebook, $1.46 on Google and $3.99 on LinkedIn.
• Segment Customer lists into many different categories.
• Broadcast to each list with a single click of a button.

For more information email me at:

[email protected]

I sincerely look forward to helping you.

Regards,

Givanne Nelson