THE GIST // October 2024 ??
Welcome to the first LinkedIn edition of our monthly GIST newsletter. At the close of each month, we'll compile our latest and greatest work, thinking, news, and people updates into one easy digest for you.
W3 Awards Win!?
October got off to a strong start with the announcement that our website, wearegenuine.com, won Silver at the W3 Awards. We ??our new, true blue site.?
6 Keys to Content Governance
At the end of last month, SVP of Experience Design Aileen Wong outlined six ways for digital marketing leaders to to overcome content chaos, take content governance off the page, and level up your digital experience team. Read more on our site >
New Work!
We had the pleasure of partnering with Phillips Andover Academy, a premier boarding and preparatory school in New England, to create and launch a brand-new, personalized digital quiz experience for prospective students. Check out ? Andover for you ??
Fanning out over Figma?
Figma has made a huge impact on our work as a digital agency over the last couple of years. We now use it as one of our primary definition and design tools across our UX, design, and development teams, and we thought others might be interested in how each group has incorporated it into their workflow. So we asked a few of our "Figma fanatics" to tell us about their highlights with the app so far! See their fave Figma features here >
What We’re Reading: SEPHORiA 2024
This month, Jack Morton (our sister agency and Adweek’s 2023 Experiential Agency of the Year) put on a heck of an event for over 8,000 Sephora fans at the brand’s annual beauty festival, SEPHORiA. The work brought this year’s ‘Beauty Funhouse’ theme to life in innovative, imaginative, and inclusive ways. It also got picked up in a great read from Fast Company >?