The Gist // February 2025 ??
Celebrating Success: A New Client & Major Launch!
?? Cheers to new beginnings! Our incredible team is all smiles and sunbeams headed into the end of winter as we celebrate a major site launch and welcome a fantastic new client. There are lots of exciting things ahead, and we couldn’t be more grateful!
Empathy for the Author: UX Design for Forgotten Content Managers
Great UX isn’t just about end users—it’s about the people behind the scenes too! Content managers are often overlooked in design, but they play a crucial role. Discover why empathy for authors is the missing link in UX.
The Future of AI for Brands: Agents, Applications, and Amalgorithms
AI is more than just a buzzword—it’s revolutionizing how brands connect, create, and evolve! ?? From intelligent agents to game-changing ‘amalgorithms,’ the future of digital experiences is unfolding fast. Are you ready to adapt and innovate? Dive into the future of AI-powered branding now! ??
Bill Morton Award Winner
Have you heard the good news? Genuine's very own Director of User Experience, Lydia Sankey Richards, is a Bill Morton Award Winner! For those who work with her, this is likely no shock; her passion and work ethic shine through every project she touches. Huge congratulations are in order!
What We're Reading: Big Agency Moves That Paid Off
Did you know we share an innovation practice with Jack Morton? EVP, Global Innovation Director, Damian recently shared with The Drum the transformative power JackX brings to our agencies. Check it out!
Ask the Expert: Inventing Together Without Re-Inventing Everything
Build smarter! Innovation isn't about tearing it all down. The best ideas come from collaboration, creativity, and knowing what to reinvent (and what to keep). Discover how brands can innovate without starting from zero in Laura Lyeth's new blog. Let’s create the future together!