Giga-Project in Focus: New Murabba

Giga-Project in Focus: the New Murabba Development

Saudi Arabia is known globally for its ambitious and forward-thinking initiatives and is again in the spotlight following the announcement of its newest development project, New Murabba project, marking another significant leap towards the nation's vision for economic diversification and sustainable growth.

This massive undertaking aims to create a vibrant city that seamlessly integrates modernity and tradition while serving as a global hub for business, tourism, and innovation. But what actually is the New Murabba development? There has been lots of speculation and well-put-together marketing material released by NMDC, but I want to explore the key aspects of the New Murabba development (and the exciting Mukaab skyscraper) and the potential impact it could have on Saudi Arabia and the region as a whole.

The New Murabba development aligns with Saudi Arabia's Vision 2030, a strategic blueprint that seeks to transform the nation's economy and reduce its dependence on oil revenue. With the aim of diversifying economic sectors and promoting non-oil investments, this project again seeks to attract local and foreign businesses, stimulate tourism, and create employment opportunities for Saudi nationals.

"The world’s largest modern downtown New Murabba is reportedly the size of 20 Empire State Buildings"

Situated in the Qassim region, the New Murabba development benefits from its strategic central location within the Kingdom. This prime location allows for easy access to major cities, airports, and ports, making it a gateway for trade and commerce. The project encompasses a vast area and will feature state-of-the-art infrastructure, including transportation networks, advanced telecommunications systems, and sustainable utilities, ensuring seamless connectivity and efficient operations. The downtown, which?is scheduled to be completed by 2030, will feature a series of immersive experiences tapping into culture, commercial spaces, and residences. The project will cover an area of 19 square-kilometres, and will have over 25 million square metres of floor area.

As part of the New Murabba development, a key focus will be placed on creating world-class tourism and hospitality infrastructure. The project plans to offer a wide range of accommodation options, including luxury hotels, resorts, and serviced apartments, catering to both leisure and business travellers. The integration of cultural attractions, entertainment facilities, and leisure amenities will ensure a memorable and enriching experience for visitors.

Recognizing the importance of technology and innovation in driving economic progress, the New Murabba development plans to feature cutting-edge infrastructure to support research and development, entrepreneurship, and innovation. Plans include the establishment of research centers, technology parks, and incubators to foster collaboration, knowledge exchange, and the commercialization of ideas.

So what is the Mukaab?

Located at the heart of the futuristic city lies ‘The Mukaab’ — which will be one of the “largest built structures in the world”. The cube-shaped skyscraper will be 400 meters high, 400 meters long, and 400 meters wide, and will be an immersive destination brought to life by digital and virtual technology.

Inspired by modern?Najdi?architectural, The Mukaab will also see a tower atop a spiral base, which will feature two million square metres of floor space, with premium retail, cultural, and tourist attractions, in addition to residential and hotel units, commercial spaces, and recreational facilities.

Holographics will also play a key role at the site, allowing visitors to immerse themselves in various environments.

Spread across an area of 19-square kilometers at the intersection of King Salman and King Khalid roads, the development will boast 104,000 residential units, 9,000 hotel rooms, and 980,000 sqm of retail space.

The New Murabba development represents a transformative endeavor that aligns with Saudi Arabia's Vision 2030. With its strategic location near Riyadh, world-class planned infrastructure, and focus on sustainability and innovation, this project has the potential to catalyze economic growth, attract global investment, and continue to position KSA as a leading destination for business and tourism.