Gifting is the new luxury splurge

People are social creatures who have enjoyed expressing their feelings through the giving of gifts since the beginning of time. As tools became more intricate, so did the gifts. The bestowing of gifts construes status, and that correlation is as true today as it was back then.

Despite the drastic changes brought on by the COVID-19 pandemic, the global gift market was worth approximately $55.9 billion in 2019-2020 and is expected to continue its steady upward trajectory to reach around $60.8 billion by 2024.

Although the UK and the US both spend more than $ 1155 per year on holiday gifts on average, the rest of the world pales in comparison, with most people spending $121 per year.

As Africans, this presents the unique opportunity to stand above the average and indulge in the ultimate luxury of splurging on gifts. Whether you’re solidifying a business connection, expressing appreciation, or strengthening the bonds?you have built throughout the year, this is the season to indulge in this act of altruism which is as beneficial to you as it is to the recipient according to International Psychology.

Find something that speaks to your relationship with the person you are gifting. This is why it's important to take your time, let yourself get inspired by what you see, and then let your imagination run wild!

The African market is growing rapidly, and as it does,?so are the opportunities to indulge in luxury. The influx of designer stores flooding Africa has left us spoiled for choice and given us the opportunity to purchase one-of-a-kind, high-end gifts that will undoubtedly leave a lasting impression in the hearts and minds of those on the receiving end.

And remember, the highest quality products always make the best gifts. If you really want to get something unique for someone who seemingly has everything, make it something premium.

Written by Mpho Maumela