A Gift For A Token - How to sell with your welcome email.

A Gift For A Token - How to sell with your welcome email.

It's crucial to send a new subscriber on your list your very first email.

If you do it correctly, you may start selling that subscriber and earning money.

Not so much if you do it incorrectly. This newsletter contains information that I have learned through my own experiences.

It was in his very first email that I decided to sign up for a $1500 coaching course from a guy I hardly met in person.

Although it does not frequently occur, in this instance it did.

The query is:

How Did He Act...?

What, more significantly, did he do correctly?

To put things in perspective, I first learned about this man while conducting research for a project I was working on. But after reading his first email, I felt as though I understood who he was, what he did, and what he had accomplished.

You must act in exactly that manner.

The first date with the girl you want to one day introduce to your mother is your welcome email. Describe your personal brand if you have one.

  • Your identity
  • Your tale about them, please
  • What you've accomplished

The first "date" should emphasise these 3 components. A fourth ingredient exists, although it is introduced considerably later. The Gift is the next item after these three.

the substantial lead magnet. It's probably something you already know. the thing you assured your date you would give in return for their email. You should give it to them right now.

It must be worthwhile (duh).

Even better if it relates to your service and the message you wish to spread. This is crucial right now.

Your lead magnet needs to inspire a sense of urgency. Inform your date that they must immediately open the gift.

As you say it, smile. Tell them they'll adore it utterly. Any delay in selling reduces the likelihood of success.

when they're inside. Nicccceee! She is now where you want her to be.

No, halt it. Get your thoughts off of...Come on, dude!

The fascinating part comes next.

The Symbol

The fourth element—your offer—arrives right after you've fulfilled your promise and is a very nice one.

This coach's pitch was structured as follows, and it instantly convinced me to buy.

  • recap of his personality
  • recap of his struggle and triumph
  • recap of his accomplishments
  • OFFER

Therefore, it was somewhat circular but also deliberate. When all these factors come together, your date will voluntarily go to the payment portal and there... From your very first email, you have just closed a sale.

That concludes this instalment of The Email Experience.

Cheers

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