The Gift of Accountability: Keys to Results-Driven Leadership
Nina Segura, MA, CSSBB, CPCC
Business Transformation Expert | Fractional Chief Strategy Officer | Business Process Architect |Six Sigma Black Belt | Experiential Team Trainer | Executive Coach
Imagine a workplace where those around you anticipate not only your needs but also the needs of key influencers—whether they are clients, colleagues, or leaders. It's so good to feel this, but what stands in the way of getting it? One significant barrier is a lack of accountability.??
When accountability becomes a priority and is embedded into the culture, teams become more energized and proactive and can accomplish goals more effectively. It’s a powerful ingredient that can elevate a team from functional to genuinely high-performing.??
However, accountability is often sidestepped even though it can transform a company because addressing it with kindness, respect, and tact can feel challenging,? uncomfortable, or unfamiliar. Yet, it’s in these conversations where real growth happens, fostering stronger collaboration, teamwork, and the foundation of trust.??
Accountability is part of results-driven leadership. Other components of results-driven leadership, in addition to accountability, are setting clear expectations, driving results despite resistance or setbacks, inspiring a sense of ownership, providing regular feedback, and celebrating small successes, all of which result in more sound execution.?
Steps to Building Accountability?
Step One: Treat Accountability As A Gift??????
The first step in fostering accountability is creating a foundation of trust and open communication. When we are transparent about our growth, openly welcome, and are grateful for the observations of others, we set the tone that feedback is a valuable gift.??
People want to feel seen and heard, even if we need to figure out how their words apply to us. When we come from a place of curiosity, we make it safe to engage in honest conversations, allowing for a rigorous exchange of ideas and solutions. Let’s remember to invite people to the curiosity table with us and actively engage them, especially those who may be quieter. Often, the less-heard voices have valuable contributions waiting to be shared.?
Step Two: Normalize Accountability??????
Invite team members to co-create a "designed alliance." This tool acts as a relationship operating system in which we agree on things like - ideal outcomes, how we will best work together when things go wrong, and how decisions will be made, to name a few components. This fosters an environment where we can address challenges early before they get worse. This shift empowers us to stop waiting for change outside of ourselves and start creating it.?
Step Three: Embed Accountability in Workflows?????
Align accountability with workflow. Many organizations run based on how they see a Profit and Loss statement—vertically based on the cost of roles or departments. This is a huge mistake because the client experience and workflow are much more horizontal, crossing multiple roles and departments.?
When accountability is woven into the organization’s structure, it’s much easier to hold people to their commitments without micromanaging. Further, instead of relying solely on Standard Operating Procedures (SOPs) that may sit untouched in a folder, design processes around your unique business workflows, e.g., Creating Client Awareness (marketing), Maintaining Profitability, and Cultivating a Winning Culture. Integrating accountability into the workflow becomes a natural part of the workday, not an afterthought.?
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Step Four: Standards and Boundaries??? ?
Effective accountability starts with clarity. Establish standards and boundaries to align expectations across your company. For example, a standard is “I will leave the meeting 10 minutes after it is scheduled to begin if I don't see you there or hear from you, and let you know that I hope you are ok." A boundary is “Please show up to meetings on time.”??Standards and boundaries support a culture with clear, mutually understood expectations, fostering respect and collaboration.?
Step Five: Climb the Accountability Ladder??? ?
The Accountability Ladder helps individuals move from a passive to an active, ownership-driven mindset:???
Everyone climbs the ladder in a culture of accountability, transitioning from reactive to proactive behavior. As Nicholas Murray Butler wisely said, “There are those who make things happen, those who watch things happen, and those who have no idea what’s happening.” Let’s ensure we’re in that first category.?
Embracing the Accountability Ladder provides a place for the mindset of collaboration, problem-solving, and resilience to thrive. A high-accountability culture thrives when everyone takes ownership of their actions and results. This not only boosts individual performance but also strengthens the company.??
A lack of accountability often hinders team performance, but when embedded into the culture, teams become more energized, proactive, and effective. Leaders can foster accountability by treating feedback about their behavior as a gift, setting clear expectations, and aligning accountability with workflows. By establishing clear standards and encouraging ownership, teams shift from reactive to proactive problem-solving. The result is a culture where trust, collaboration, and high performance thrive, with every member taking responsibility for their actions and results.?
On this journey with you,
Nina
Business Transformation Expert | Fractional Chief Strategy Officer | Business Process Architect | Six Sigma Black Belt | Experiential Team Trainer | Executive Coach
Great article, Nina! By making open conversations a normal part of our daily work and tying accountability to our workflows, we definitely empower individuals and build trust.
President & Chief Research Strategist at Q2 Insights | Expert in Advanced Research Methodologies & Strategic Brand Insights
2 个月Great article Nina! Ideally, accountability will work both ways - both top down and bottom up. It is easy to implement top down accountability. It is not so easy to implement bottom up. I totally agree that it is important to embed accountability into the culture, and I love the Accountability Ladder.
Partner, I-8ighty6ix | Shift Perspective, Ignite Innovation | Innovation Specialists | An All-Inclusive Approach to Innovation Workshops | The Leader in Using AI for New Product and Services Development
2 个月Thanks for the insights about the importance of accountability in business. Plus, you've identified and articulated the steps to building accountability that is foundational to a successful business. Love your framing of accountability as a journey. Great job!
I really like this article about accountability. Especially I relate to setting expectations and expecting that people live up to commitments. In the past few years, it seems that people are becoming more comfortable arriving at meetings very late. As you say in the article, I only give it 5-10 minutes and then send a note "I hope that you are OK..." I expect a good reason why they were not on time. I've found that clients are not very tolerant of such behavior. However, this should also be the norm among employees. Otherwise an organization begins to fray at the edges.