Ghosting a Business

The Ghosting Phenomenon in Business: Ghosting, or the sudden lack of communication from potential leads, is a frustrating experience that can occur at various stages of the sales process. Whether it happens after a promising call or following a follow-up email, it's crucial to understand that this is not uncommon. Developing strategies to engage leads effectively, even when ghosted, can help you maintain a steady conversion rate.

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Ghosting happens when people are uncomfortable saying no. In general, many people are uncomfortable with saying no or “rejecting” someone. It makes them feel bad. So instead, they avoid that feeling altogether by simply not responding at all.

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While it can be frustrating for businesses to experience ghosting, it's important to remember that it's often a symptom of a larger problem. By understanding the reasons why customers ghost, businesses can take steps to reduce the likelihood of it happening and improve the overall customer experience.

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Why customers might ghost a business. Some of the most common reasons include:

Dissatisfaction with products or services: If a customer is unhappy with the quality of a product or service, they may be more likely to simply stop using it without saying anything.

Pricing: If a customer finds a better deal on a similar product or service from a competitor. Lack of engagement: If a customer doesn't feel like a business is paying attention to them or their needs, they may be less likely to continue interacting with the brand. This could be due to a lack of communication and slow response times.

Changed priorities: A customer's needs and priorities may change over time, which could lead them to stop using a particular business.

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How to avoid potential clients ghosting you: Although you can’t totally avoid a potential client ghosting you, you can reduce the chances of it happening by taking these steps.

·???????? Focus on attracting the right clients in the first place.

·???????? Ensure you’re effectively managing your consultation calls.

·???????? Accept that not everyone we will become a client— or become a client right away.

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Follow Up Strategy:

Insight: Persistence is key in follow-ups, but it is crucial to balance this with respect for the lead's space and time.

Strategy: Develop a structured follow-up schedule (we need up to 8 follow ups to close a sale) that is attentive yet not overbearing. Utilize different communication channels and ensure that each touch point provides value to the lead.

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