Ghost Mannequin vs Flat Lay Photography

The fashion industry requires creativity. To compete in the market, you have to show creativity in your apparel photos. Presenting the clothing photos is a challenge.?

High-quality apparel images are the key to the success of your clothing shop. To get these premium photos, you need to apply different techniques. The most popular techniques for clothing or apparel photography are ghost mannequin and flat lay.?

Both methods have different ways of showing your products. The question is which one is best for your online clothing brand or online store.

We are here to discuss ghost mannequin vs. flat lay photography. We are also going to tell the pros and cons of both ghost mannequin and flat lay photography.

What Is Ghost Mannequin

Ghost mannequin is an apparel photography style where photographers put the dresses on mannequins to display the dresses. Later on, the post-processing photo editing service providers remove the mannequin and realistically display the apparel images.

A ghost mannequin is also called a neck joint and an invisible mannequin. This photography technique is used in the fashion industry. Many popular brands and web stores use ghost mannequin photography to display their products in a human shape and realistic manner.

Best Suitable For

The use of mannequins in photography can provide a more realistic and detailed visual when showcasing long dresses and coats. Furthermore, this technique can be used to highlight premium clothing and enhance a company's brand image.

Pros

• Provides a natural look to the garments as if worn
• Helps customers visualizing the dresses
• Saves money of hiring a model
• Gives a detailed look of the garments
• Styling the dresses in mannequin is easier

Cons

• It can cost some money to buy the mannequins
• Fitting of mannequins requires styling
• Need experienced photo editing service provider for post-processing

What Is Flat Lay

Flat lay is a technique of photography where the product or apparel is placed on a flat surface, faced up, and captured from the top. It is a very simple way of photography. You need to look after some simple things to make this happen successfully. The product should be clean, organized, and unwrinkled.

Though it is one of the easiest photography techniques, you can make it creative too. You may have seen many brands and web shops use flay lay to show their products in different creative ways. It is possible to achieve great consistency in a series of shots by using flat lay images with the minimum amount of post-processing.

Flat lay is very popular among photographers because it doesn’t need extra equipment and high professional skills. A beginner can also do flat lay photography with some basic knowledge.

Best Suitable For

Flat lay photography is a versatile method that works well for all types of clothing, including tops, pants, skirts, and other accessories. It's particularly well-suited for showcasing multiple items together to create an attractive look. Flat lay is also popular on social media like Instagram, Facebook, and Pinterest.

Pros

• Requires a simple setup
• Supported to all kinds of garments
• Multiple items can be shown in one frame
• Easy to edit in post-production
• Saves money

?Cons

• Bigger items are not ideal for flat lay
• Provides limited information about the products
• Consistent styling can be complex

Differences Between Ghost Mannequin & Flat Lay

Ghost mannequin and flat lay photography both are used in the fashion industry widely. They have some differences.

Take a look.?

Final Thought

Photographing a flat lay or ghost mannequin is not something you have to choose. It depends on your budget more than anything else. You might want to consider a flat lay if you're looking for a professional photography style for a lower price.

Alternatively, you could choose Ghost mannequin photography if you have a decent budget which provides a lot more information about the product.