The Gettys Group, A Journey Through The Meaningful Hospitality Ideas

The Gettys Group?is a family of hospitality-focused companies dedicated to creating the inspired moments that stay with guests?and the defined details that enrich brands. For more than 30 years, the studio has guided developers, operators and brands in the creation of rewarding hospitality experiences around the world.?In this article, we will take a journey through the meaningful hospitality ideas from?The Gettys Group!

The Gettys Group –?Luxury Hotel Qatar

Situated on its own private island resort, this luxury hotel in Doha?combines exclusive elegance with traditional Arabian hospitality.?The Gettys Group?team?tapped into their collective knowledge of regional practices, processes and expectations to create a warm and welcoming environment filled with thoughtful amenities and opportunities for relaxation and indulgence. With 374 guestrooms, 61 luxury suites and 42 club rooms, along with eight restaurants and bars, two ballrooms, a world-class spa and a 235-slip marina, this luxury hotel?provided?The Gettys Group?team with the opportunity to design the preeminent hotel in Qatar.

The Gettys Group –?Hotel Leveque, An Autograph Collection Hotel

In 1927, construction on Columbus’s most prominent landmark was completed as LeVeque Tower rose high above the city. Stately and magnificent, the then-tallest building in between New York and Chicago proclaimed to the world that the city of Columbus was modern, growing and full of civic pride. Nearly a century later,?The Gettys Group?partnered with?First Hospitality Group?to elevate this historic star of the Columbus skyline as a new beacon of hospitality. To develop a compelling brand story, the richly detailed architecture of the building provided ample inspiration. Adorned with astrological motifs in its Art Deco murals and terra cotta panels, LeVeque Tower’s rich history led our branding team to identify the tower as the star in the Columbus skyline, a literal “beacon of hospitality.”?The shining star atop the logo?beckons?east and west, welcoming visitors to both Columbus and the state of Ohio by?referring to the star motifs in the flag of each. Unexpected and captivating contrasts are central to the brand identity: the day and the night, the historic and the contemporary, the luminous and the richly dark, the bold and the intimate – reaching for the stars while keeping your feet firmly planted on the ground. This idea manifests in sweet and savoury bites delivered during turndown service, day-to-night transformations in uniforms and fixtures that don’t just emit light, but also cast beautiful shadows. The celestial story continues through the interior design, leading the guest on a journey from the?dazzling entrance to a serene room or suite. Stepping out of?a?low passage into the spacious lobby atrium, the guest?is greeted?by the?revelation of a 20-foot-tall chandelier — an abstracted constellation that?evokes the Art Deco history of the building but with a contemporary sensibility. The carpet and wall coverings also harken back to that era through patterns with the same precise and balanced geometry as the tower itself. The guest room is a retreat from the energy of the public space. With tone-on-tone textures and a combination of modern and traditional pieces, the residential quality?of the space ensures a stay that’s soothing and elegant without being stuffy. The artwork depicts the constellation Pisces in homage to the astrological sign of one of the structure’s architects. Even after setting guest expectations sky high with such a lofty promise, Hotel LeVeque has still continually gone above and beyond. After opening, it quickly rose to the top 10% in guest satisfaction within Marriott’s Autograph Collection, and occupancy rates have steadily exceeded projections.

The Gettys Group –?Renaissance Chicago Downtown Hotel

The Gettys Group Companies worked with the Renaissance brand and Carey Watermark Investors Incorporated (CWI) to reimagine the first floor, guestrooms, corridors and port cochere of Renaissance Chicago Downtown Hotel as a local destination for Chicagoans. With a cost of $27 Million, this was Phase one of a two-phase project. With the familiarity with the Renaissance brand pillars and the existing hotel design, we were brought on at the outset of this project to conceptualize further business development opportunities.?Both our design and consulting groups were involved in providing solutions that created additional flexible meeting space in the Suites and added seven keys to the property. Behind-the-scenes areas were redesigned to optimize workflow for better guest experiences in dining areas and private event spaces. The immediate result has translated into additional revenue streams from the enhanced lobby bar and the future rooftop venue opening in Spring 2016. Located at the busy corner of Wacker Drive and State Street, the Renaissance Hotel is nestled among some of the most iconic downtown Chicago edifices and overlooks the Chicago River. Our design concept expresses the hotel’s urban identity and integrates it with a strong sense of discovery and movement by using photography, curated spaces and Chicago-symbolic art pieces. This concept is reflected for the entire duration of the guests’ journey through space, and begins immediately upon their arrival onto the property. Scenes of travel, exploration and performance are looped on two oversized screens flanking the entrance at the porte-cochere. Once inside, guests find themselves in a lobby with a new open floor plan and higher ceilings. A variety of seating areas with comfortable, unique furnishings are intended to inspire spontaneous social moments and are situated among discoverable art installations. A taxi cab mural composed entirely of pencil stubs featured in one; a three-dimensional bird’s-eye diorama map of the surrounding block on another. Turn a corner and guests will find a skyline composed of whitewashed, hard-bound novels stacked in the Library, scribbled over with graffiti of a swirling grey cloud. Nothing in the space is static or repetitive. The finishes invoke the juxtaposition of refined and gritty city textures: smooth, clean woods contrasted against raw, complex patterns; a neutral colour palette set against metallic bronze, with pops of bold green; and a wide variety of materials used everywhere. “The design is more about the moments we are creating with fabrics, artwork, texture and the character of the pieces, rather than about picking a colour or colours to use,” says Chris McDonough, Senior Design Director.

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