Getting Your Videos Seen - Part 3

How to make your videos for maximum engagement

 In my first article I covered why you shouldn’t just guess at which videos to make, and I mentioned that there are ways to find out exactly which videos to make that will actually get seen.

In my last article I covered what YouTube looks for in deciding how to rank a channel's videos, and how important it is to generate engagement with your videos. In this article, I will expand a bit upon this, as well as cover the ideal structure for videos in order to increase views, watch time, engagement and subscribers.

This is especially important if your channel is small or un-optimized, or hasn't gained enough authority to rank for more competitive keywords yet. 

Assuming that you've done your research and found out exactly what your potential customers are looking to find out, and which related keywords your channel can compete for, what's next?

Next is to create your videos that answer the exact questions being asked in those customer searches. And not to just throw up a video and hope.

Typically you'd have created a spreadsheet of the more viable searched-for keywords (the ones your channel can compete for) and then you'd create videos that target those exact keywords/questions, in your video title (and your video filename), one for each keyword, and using the keyword in the 1st spoken sentence of the video (YouTube transcribes the videos and if it sees/hears your keyword phrase in the first sentence, it recognizes that the video is likely relevant to the search).

For each video, it is also good to look at the videos of the top search results for the keyword you are targeting and look at how you can create something that is better.

It's very important to create the videos with a structure and content that encourages engagement. There is a lot of advice on the web as to how to do this, but this is one structure that has proven very effective for my friends and mentors at Primal Video Accelerator.

The purpose of "The Hook" is to quickly let them know they've come to the right place to get their question answered, and to encourage them to continue watching (to "hook" them).

The very short intro is to give you credibility and to reassure them that you likely know enough to be able to answer their question well. It can be any of your achievements, awards, training, successes, experience - anything that will make them feel more secure about you being the right person to listen to.

The content section is where you really and very thoroughly answer their question.

And the bonus is where you give them extra directly-related information that they might not have realized that they needed. The Call to Action is self-explanatory, and can often be accomplished via your end card.

If your video is fairly long, to keep them engaged you can pepper it with occasional extra hooks referring to what you are going to cover a minute or two later. You should also ask them to comment (a good way is to ask them a question), and ask for subscriptions, telling them the advantages of doing so.

In the next article I will cover how to optimize the publishing of your videos.

Message me if you have any questions, or ask in the comments below.

Tony Rockliff

https://videosforanybudget.com/green-screen-videos/