Getting your online programs in front of the 'right people'.
Tim Drummond
Founder of Behaviour Change Coach? - Experienced Personal Trainers, with 5 years plus 'in the trenches', come to us to add a 2nd income stream online using our Behaviour Change Coach ? method
I could have curled up with
embarrassment right there.
Even with every thought in my brain
pleading with the ground to swallow
me up...
... i was still standing there in front of
the laughing crowd, gathered enjoying
my shame.
More red-faced than a Scottish
alcoholic, it's just got worse as more &
more of my friends joined the mocking.
Tim D here.
As a teenager I was the smart one.
My big bro the handsome one.
Don't get me wrong, I'd attract
some dates and the rest.
But put it this way.
Later into my early 20's as I got into
fitness, and my face started to
reveal, previously fat hidden, bone
structure of some sort ...
... My dear mother's way of saying
I looked more handsome than my
former tubby self was to say...
"You look more and more like your
brother, you know."
Thanks Mum.
Haha.
(Still not carrying those issues, right?)
Thing is, as we got a older, my bro and
I started going out to the same bars
more often.
Which brings me back to my moment
of mocking above.
There was this girl I had been after.
Trying to attract for a while.
She was hot. So what would I do
to go about attracting her?
Well maybe my new found cheek
bones and less fat face gave
me some extra balls.
Who knows.
But I'd been saying to a few pals I'm
gonna go up and ask for a number
when we next bumped into her.
And one Saturday night we did.
Two vodka chasers down gave me the
Dutch and enough kahunas.
I started the walk over, and almost at
that same time she looked over my way
with a glance.
For a moment I had hope.
But before I could even catch her
eye she was already dashing right past
me.
I looked around ... and 'f%&k'.
My bro had just walked in.
And this girl was all over him ... like
a moth to a flame.
Cue my moment of horror.
Right in front of a crowd of piss
takers who weren't gonna let me
forget this.
Thing is, with my bro at the time, he had
very little chat. He'd just stand there looking
pretty.
At the time I had a pal, Kav.
He was still a pretty handsome chap,
but maybe not so much as the bro. .
Now, he never left an evening out without
getting at least one number.
And that was the thing with my bro, with
his attraction only approach, he'd often
leave a bar with no ones number.
If you think about it, his way was a more
feminine way of attraction - and no, this
isn't my way of calling him a girl coz he
nicked that hot girls.
You can be the most swole, hench, dude
and still just attract people in a similar way
to how women traditionally do. Wait for the
person to approach you.
Or, you can be like my mate Kav,
be proactive and take action to start convos
with good looking girls, a more masculine
approach.
Which brings me to how do you go
and score with your ideal target market
of affluent busy executives.
Because I've had quite a few emails this
week.
Asking 'Tim how do I find these clients
with money willing to invest $2k with me?'.
Or ...
'How do I convince them to buy from
me?'
And the answer is...
To really fill your online programs...
It's about being a combo of my mate Kav,
and my bro Matt.
Use attraction based marketing, look pretty
like Matt by getting in front of the right
audience and appeal to them with good
social media marketing posts and copy.
But don't just sit back expecting clients to do all
the work if you want to be successful, by
consistently getting new clients each month.
For real security of income make sure you
add in proactive lead generation and
conversion.
The system of taking leads, showing them
your value and converting them into your
programs.
Start the convos, take control of the
process, speak with 5-10 people
in your audience each day.
Learn the process of taking someone
from cold to sold, and YOU guiding them
through that.
This combination is where the magic
happens.
It's when 1 + 1 = 4.
Hit me up on PM if you want to find
out how to do this with the busy
male executive.