Getting your name in print

Thank you to everyone for your support, contributions and kind words following the launch of Saltire Sentinel . The publication or news portal can now claim a global, growing readership comprising Senior Executives, Investors, Founders, Business leaders and Policymakers amongst the global Scottish family.

I would like to encourage you to join our ranks and secure coverage for your venture. If you have a press release or announcement be sure to email "the paper" using the email address [email protected] .

Publicity is essential for all companies but especially those that are establishing a place in the market. An article, easily shared across social media;

1. Develops credibility & Trust - it signals to potential customers, investors, and partners that your business is newsworthy and trustworthy.
2. Delivers brand visibility - a story about your business puts your name and message in front of thousands of readers, increasing awareness.
3. Attracts investors and collaborators - "publicity attracts attention", not just from customers, but from potential investors, collaborators, and even acquirers. It helps put your business on their radar in a compelling, organic way.
4. Drives customer engagement - a good story can spark curiosity and interest. It helps readers connect emotionally with your brand, often leading to website visits, social media engagement, and hopefully direct inquiries.
5. Creates momentum and raises morale - publicity acts as a milestone. It energizes your team, impresses stakeholders, and provides content you can repurpose across other channels (like social media, newsletters, or investor updates).

At Saltire Sentinel we don't use paywalls or restrict you from sharing published articles across your social media, in fact, we encourage it. Every article is shared across our own social channels to maximise the coverage you achieve.

What makes for the perfect article or press release: 500 to 700 words, a great headline and an eye-catching high-definition picture simple!

“Publicity is the oxygen of entrepreneurial growth—it breathes life into your brand, builds trust, and opens doors that money simply can’t buy.”        

Events

• April 3rd New York drinks reception, all are welcome: https://www.eventbrite.co.uk/e/scottish-drinks-meetup-tickets-1292562141159
• April 6th join us in the Tartan Day Parade: DM or email me to secure your free place on the march.

Articles

1. Leading in a changing world

As a leader in business, we have to deal with the unexpected on a daily basis, but what can we do to prepare for this high-pressure existence?

2. Finding the "Golden Bullet" for Business Growth

There is a common dream we all hold that there must be a "Golden Bullet," a single action that resolves multiple challenges at once. But does such a thing exist?

3. Advice on maintaining momentum

A critically important task for everyone one of us who operates as an entrepreneur. Here's how I approach this challenge.

LinkedIn Hints & Tips

Imagery is critical to capturing the eye of the reader when you are publishing on LinkedIn . I am no creative but I have discovered that with a bit of effort, I can capture an image on my smartphone or find an image on Unsplash which compliments my words.

AI is also a superb tool for creating imagery as you can see in the pictures in this newsletter. The trick I find with AI is to experiment until you learn how to structure your query to produce an image which captures your ideas while also reflecting your brand values.

The Week Ahead

You'll find me in Scotland's thee major cities this week as I travel between Glasgow, Edinburgh and Aberdeen. It's been many months since my last trip to Aberdeen and I'm greatly looking forward to meeting with partners and friends when I visit the Granite City.

The following week I lead a party to New York to celebrate Tartan Day in the city that never sleeps. A city which is the perfect backdrop for pipes, tartan and Scottish revelry. If you are in the city be sure to reach out as it would be great to meet.

How can you help?

1. Please leave a comment sharing your feedback, insight or thoughts on what you have read. This is invaluable as I ensure this publication is adding value for you.
2. Share this newsletter with those in your community if you feel they will find value in receiving a copy: https://www.dhirubhai.net/build-relation/newsletter-follow?entityUrn=7169668571235606528
3. Don't hesitate to DM, or email me at [email protected] if you believe I may be able to assist you in moving your business forward. Helping others is my goal in life and I always have time to talk.