Getting Your First Account
This week we had a younger Advisor come back to work with us after taking a break and exploring some career options over the past 2 years. As we go back and forth on getting him set-up again, it got me to reflecting on my own career and how getting started is the hardest part of any endeavor.
I'm pretty sure I'm not alone in this, but if you are in sales or business, you likely relate to this thought in the time before you get your first client or customer...
Will somebody actually buy?
When you first register the business, put up the website, print business cards, secure inventory, supplies, distribution agreements and all the other details before getting started, common questions are:
Its a fine balance between delivering good value, quality, service levels clients expect, and somehow still make a profit so you can stay in business, grow and look after more customers.
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If you are struggling with how to break the ice with that first account, I have good news. It is much simpler than you think. If you ask enough people to do business with you, some will. The more you ask, the more that will say yes. The key is doing it consistently. I can tell you from experience it is simple, not easy. But the money is usually in doing what no-one else wants to do.
The younger Advisor I mentioned at the beginning of this post will do great. He has an amazing work ethic, fearless and contentious. A good mix in this industry.
I learned this first hand:
Many times you will get an account simply because you were the only person that asked
Well that was the thought from this week.
Dale