Getting your customers to do your marketing for you in the New Economy.

Word-of-mouth referrals and testimonials have always been the most convincing way to spread your reputation (and hopefully gain new fans and clients).

Well, it still is.

Except, now, that power is magnified by their ability to amplify how much they love your brand, product, or solution via social media.

So, if you're doing things right it means THEY do all the heavy lifting for you.

Cool, huh?

So in that spirit, we've put many of our gracious clients' rave reviews and comments upfront and centre on the front of our 2019-2020 program brochures for Hotheads Innovation (creativity and innovation thinking skills programs) and CATMATDOG (strategic storytelling and presentation literacy programs).

To see what I mean, you can view the pdf brochures here.

(It's the first time in 4 years we've made a new brochure, because we've been too damn busy, but the old materials were embarrassingly out of date so it had to be done.)

Many of our clients have also been kind enough to speak generously about how we've impacted them straight to video.

You can see their testimonials for Hotheads here.

And you can see their testimonials for CATMATDOG here.

The first thing is to do make sure you're doing a GREAT JOB. Then people will talk.

Thats' why my new business strategy is simple: "Make sure the next event I do is the best one I've ever done."

If I hit that benchmark each time, the attendees will do the promotional talking for me.