Getting Your Business Ready for 2018

There is no better way to get your business marketing for 2018 started than sending a Happy New Year email to everyone. It is a great way to wish everyone good will. And, everyone celebrates the new year so there is no worries that you might offend someone. It also has the advantage of being able to post on any of your social channels. Already reusing content, off to a good digital start.

The Message | Make It Simple

Let's assume you are going to send one email to your whole list. You can stick to a simple graphic with a quote underneath. Or you can even use a nice quote, one that everyone can relate to. The important thing is to DO IT.

Picking The Graphic | One That You Can Legally Use

How can you get a graphic that you can legally use? I use two graphics programs that have a free option that works well. One is Adobe Spark and the other is Canva, both resize for different uses from email to social. There are also other programs that you can use to select the size and also give you free clipart to use. You can also search to free clipart sites or sites where you can purchase graphics.

Sending Your Email | Make Sure It Is Optimized For Mobile

You want to have the highest chance of having your emails read, so using a recognized program, that has all the required elements, provides the best chance of not going into spam folders,

The best way to send your email is from an email program such as Constant Contact, which is what I use, or MailChimp which is also a well behaved email marketing program. They optimize for mobile phones and tablets.

Send To Everyone On Your Email Lists

If you have a list great. If you don't have a list, now is the time to start putting it together. Using a standard email program will have a place to add names and segment your lists. Import from a spreadsheet or email program. Create a group for for New Year 2018 and add to it. You can send over several days and while you create and edit your mailing lists.

It's Not Too Late

Not ready for this email? January is next and you can get ready for your monthly newsletter. This is one place to start as your digital marketing comes together.

Mildred M. Tassone | Google Certifications | 516.515.1721 | [email protected] | Constant Contact Special Offer