Getting to yes – the easy way

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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Consultants often tell me they can’t make more money without getting super overworked - that may be the case for you, too.?

Oftentimes, that’s because the services you offer are time-intensive, so with just a few clients, you can quickly reach capacity.

Other times, you can get really excited about a new potential client, but the client wants to “start with something small” first. The problem, though, is that “something small” can be something that still takes a lot of time, just for less money.

But there IS a way to make more money without getting overworked, and finally being able to seize opportunities to get in the door with clients in a profitable way.

It’s called The ETSY Offer, and it’s NOT about crafts:

ETSY stands for Easy to Say Yes. It’s not easy to say yes because it’s inexpensive, but because it works the way clients make purchase decisions.

What I love most about an ETSY offer is… it’s both easy to sell AND easy to deliver. If you think about your work as a jar of rocks, the ETSY offer is the sand between the rocks.?

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Take my client A, for example.?

Recently she was talking to a client she really wanted to work with. She knew delivering for them could really open doors for her.

The problem was, she’d only previously sold her work based on long retainers. And it became obvious on the call that they needed a quicker win to solve a pressing problem.

Previously she’s steered clear of smaller projects because she worried she might wind up doing too much work for not enough money. And this might distract her from where she wanted to go or undervalue her service.

But in reality, the “Phase One” of her longer retainer service was exactly what this client needed.

So together we crafted an ETSY – Easy To Say Yes offer – that spoke directly to the needs her clients had disclosed on the call.

Here’s what happened ??.

Her clients got the results they needed, and A got her foot in the door and a reputation for delivering value.

Listen, you’ve spent so much time focusing on your big offer, you DON’T want to blow it up. I get it.

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Don’t worry, an ETSY offer isn’t a shift in service.

It’s a clearly defined offer that enables you to step in quickly when you see an opportunity.?

An ETSY offer means you can STOP missing out on opportunities that come up, just because your big offer isn’t the right solution. It’s perfect for the clients who don’t need your whole service or program, but could get tremendous value from part of it.?

Plus, it’s an excellent opportunity to start AND nurture your relationships by delivering value FAST.

So if you sometimes feel like you can’t capitalize on the problems your clients are talking to you about, because you’re “stuck” selling your one big thing – consider creating an ETSY offer.

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Would you like a copy of the ETSY Offer Strategy? DM me “ETSY” and I’ll get you the link.

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To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of Referrals on Repeat

If you’ve gotten clients through referrals or word-of-mouth, and you want to start getting referral clients more consistently, get your copy of Referrals on Repeat, and start getting more referrals coming into your business today: smartgetspaid.com/referrals

3. Break through to the next revenue level in your consulting business with help from my team and me.

Learn the proven, step-by-step system women like you are using to get more of the clients they want, get paid way more for their consulting contracts, and build confidence that they know what they’re doing to get clients. Send me a message here on LinkedIn with “Breakthrough” in the first line and I’ll get you the details.