Getting stuck with words
Matt Coyne - EWD
Copywriter, Roundtable & Workshop Host, Interviewer - we help people tell their story
From time to time, we all find it hard to find the right words for a particular piece of content. It happens to everyone.
Whether it’s expressing emotions, articulating a thought, or writing an article, finding the correct words can be difficult.
Wheel of Words
I came across this wheel of words some months ago. Now of course you can just simply launch into search or something like ChatGPT, but I feel that this simple wheel of words is an excellent tool for helping to find related terms, and associations to help craft better copy.
Sometimes I find that I get stuck on the same words and phrases, but with this wheel of words, I can quickly come up with new ideas to help me craft better copy. Whether it's related to product descriptions, advertising campaigns or even a blog post - having access to a very simple visual vocabulary helps bring clarity to my pen and paper.
Crafting better copy
Continuing to educate myself on what is possible, what words work, and what engages different emotions is a never-ending task. Crafting better copy is a constant effort and tools like this wheel of words can be used to create almost endless combinations of related terms, concepts, and phrases.
领英推荐
When I explore different ways to play with copy, I sometimes sit down and try to write headlines for different topics, or I might take a break from writing and focus on exploring the visual side of copywriting and playing with other media to get inspired. I also turn my hand to story-telling - that's in next weeks blog.
Where do you get your copywriting inspiration from?
Using my kiddo for inspiration, we often craft stories together to the point at which we now have about 5 children's books written - which maybe will be something one day, but for me, it's more about playing with words in different ways, which keeps the creative muscle active.
Taking time away from the task of actually crafting copy, and instead focusing on what words, phrases and associations can be used, can help unearth new ideas, perspectives and styles of writing.
In the end, finding the right words is often hard work, but having super simple tools like the word wheel can help ignite ideas, and make the work a lot easier.