Getting Started on Social Media

Tired of everyone telling you to use social media to grow your business!? Truth is Social Media Marketing should be a core of your marketing mix but its not as complicated as you may think. Here are five (5) tips that you can implement TODAY!

1.??????Pick your social media channel.

Each platform has a different audience make up, so the one you decide to go with depends entirely on you target audience. LinkedIn is great for B2B companies looking to connect with decision-makers and build a niche community.

2.??????Complete your profile.

This is a no brainer, but you would be surprised at the amount of business pages and accounts that don’t even bother to fill out their hours of operation. The more information you provide the better because it is all searchable. Google recommends your company to someone because they are searching for a product or service that you offer; Search Engine Optimization only works if you do.

3.???????Brand Identity.

Your brand should look and feel the same across all platforms. To do this, you will need a quality logo to use as your profile picture, consistent banner photo, personalized content, and a consistent tone.

4.??????Post Regularly.

Yeah, yeah, yeah, I know you have heard this before, we even said it last week BUT! It’s better to commit to a posting schedule you can maintain. This may be 2-3 posts per week at a set time, rather than posting haphazardly 5 times per week. The aim here is to create a schedule so that your audience knows when to expect a post, and consistency allows the algorithm to increase the reach.

5.??????Monitor your socials.

You’ve done all the heavy lifting, but the work is not done, you must engage with your audience. This means you must respond to their questions and or comments, interact with them on your post and manage feedback to name a few.

This may seem like a lot when you’re already busy with the daily operation of your business, we can provide you with a host of solutions ranging from Branding to Web Design to Social Media Management.

If you are interest in any of our digital services send an email to [email protected] we look forward to hearing from you.?

#TipTuesday #socailmediamarketing #socialmediatips