Getting Started with Marketing Optimization
Time is a scarce resource, so anything you can do to be more efficient can make a huge impact on your business. This is why I was psyched to sit down with Todd Meisler, CEO of ZD Design Agency, to talk about marketing optimization.
This is the 11th episode of my podcast, "Marketing without the Marketing," and I was really excited to conduct my first interview on this show. Todd and I had a great conversation that covered a wide range of topics:
- An overview of optimization in general
- SEO in particular—and why it’s important
- The hazards of SEO—why you need to do it right
- Optimizing your website, blog, and social channels
- Paid ads in social channels
- Analytics & measurement
- Todd’s Viral Marketing Cycle
- What you can do start applying it to you own business right now!
Here's where you can find the episode:
Getting Started with Marketing Optimization: My Interview with Todd Meisler (plus complete show notes)
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Or you can catch “Marketing without the Marketing” on your favorite podcast apps:
- iTunes: https://bit.ly/mwm-itunes
- Stitcher: https://bit.ly/mwm-stitcher
- Soundcloud: https://bit.ly/mwm-soundcloud
It’s also on Pocket Casts, Player FM, BeyondPod, and a bunch of others that draw their feed from my iTunes URI.
Thanks for listening, and let me know what you think of the interview format!