Getting started on Facebook
One of the things that I want to communicate about today is opportunity, because even today, I still get incredibly blown away and incredulous with the fact that people don’t fully understand yet how big the opportunity of the modern era really is. The opportunity is so big, especially because there are so many people still doing the wrong thing and so few of us actually doing the right thing when it comes to marketing, getting a message across to increase the awareness of your brand, your product or your service, when it is so easy.
I mean, what I teach is not something for geniuses only. What I talk about and what I teach is actually quite simple and I usually try to get a complicated subject and make into something very easily digestible.
So basically this subject, if you take it step by step, you will be able to know how to use it and apply it and be successful at it. Today I want to talk a little bit about what I think is the biggest opportunity when it comes to getting a lot of attention for very little amount of money (dollars). That is the Facebook opportunity.
When I talk about Facebook, people usually think about this cute blue icon that they see on their iPhones or their androids or something they access through a computer and that has evolved dramatically for social media and knowing what’s going on with friends and family and staying in touch with everybody, people that they wouldn’t know anything about if they didn’t have social media. After having Facebook, now they know stuff about people that they would never have any communication with otherwise. Friends, even family, that usually they wouldn’t ever see. Now, they know what’s going on with them, what’s happening in their lives; how many kids they have, where they work. They know if they’ve been successful and even if they are happy, sometimes. Social media does present an opportunity for anyone to pretend they’re something they’re not and we do see that. We do see people that are not necessarily happy but when you look at their social media platform they look like they’re enjoying life and really doing great, so, it does do that.
The point is… what is media? These are the realizations I had along the way. We are looking at a media company like MBC, CNBC, CBS, 96.7 FM station. We’ve got The Wall Street Journal or The New York Times. We’ve got all kinds of companies that have been around for many decades. These are all media companies in the same way that Facebook is the biggest media company that we’ve ever had in history.
So how does it work? Well, Facebook was built as a social media platform to have friends and family and people connected with each other. The reality is that the company was built in order to be able to be a massive communication channel for brands and products and services to communicate their message. It is an incredible marketing platform in order for one as a company to be able to scale and to be able to actually generate attention, which in the end is the only thing that makes a company win. If you don’t generate attention you simply cannot be successful, it’s as simple as that. There is no company on the planet that is successful, that has growing numbers, that has great revenue, great income, that doesn’t first capture attention.
Attention equals income. Attention equals money. So Facebook, a platform like Facebook, for instance Instagram, Messenger, YouTube,also, like all these guys: Twitter, Pinterest, etc, they just present you with an opportunity to capture a lot of attention and it’s so new if you think about it in the grand scheme of things, the internet world has only been around for about maybe 20 years, or 25 years at the most.
So the whole thing is really still in its baby stages. If you think about a world that’s been in existence for many thousands of years, if you think about business models that have been around for hundreds of years, if you think about a marketing world that suddenly has access to this window that we call the internet, it is only just beginning and a platform like Facebook, meaning Instagram, Messenger, Facebook, WhatsApp they’re all one of the same. The founder of the platform Mark Zuckerberg came out last year during the World Summit, that they do every single year, and he talked about Facebook and he mentioned the long term vision for the company. He was talking about his opinion, that the platform has only evolved two percent of its true potential. Imagine that for a second: two percent of its true potential!
So what does that mean? We are just barely getting started. There’s this big tsunami that has just beginning to form and we are right smack at the bottom of it, and when I do seminars most people are completely unaware of how to use the power of Facebook to their advantage, to build their dreams. So it’s great because it just has been confirming for me how new this opportunity really is.
Ok guys I hope that you’ve liked it. Again, there is a great opportunity if you want to build an Amazon brand, for example, you need to know how to control traffic. Facebook shows you how to control that traffic. Facebook can give you that unlimited traffic, for you to manipulate and create your brand, as there is no reason for you to not be dreamers because your dreams are all accessible.
To reach me via my Facebook page, go to;
https://www.messenger.com/t/manuelsuarezdigital or my Facebook page if Follow me on Facebook at https://www.facebook.com/manuelsuarezdigital
Thanks for reading.