Getting Started With Facebook Ads

Maybe you've clicked on this article because you're interested in starting your own advertising campaign, but you have no idea how to do it. Luckily, this article provides helpful tips to get you on the right track to a successful ad campaign. However, before reading on, you should know that you must first have a Facebook and Business Manager account to be able to create Facebook ads. After creating your Facebook and Business Manager account, read this list below for the top five tips on how to get started with Facebook Ads.

1. Know Your Goals

Before you start creating your ads, you must first know your goals. That is, you have to ask yourself what you want your ad to achieve, what you want users to do after they have seen your ads. Having a goal is important because it is the basis of your advertising campaign.

Without a goal, how will you know which strategies to implement? How will you know which direction to take? How will you know what shape to give your ads?

Fortunately, Facebook gives you targeting options when creating an ad. You have a variety to choose from, from clicks to the website to promote an offer, to the goal of interaction.

2. Know Your Audience

To have a successful ad campaign, you need to target the right audience, an audience that is more likely to respond to your ads. To target the right audience, you must create your customer avatar that you think is your ideal patient. Creating a customer avatar is similar to creating a character in a novel: You must consider the age, gender, demographics, interests, hobbies, and lifestyle of this character, among many others. A customer avatar will provide you with information about purchasing behaviors, motivational beliefs of your target audience. After all, what's the point of creating an amazing ad when it doesn't reach the right person?

3. Know Your Budget

Before launching an advertising campaign, you must calculate your budget. Ask yourself how much are you willing to pay per day, week or month. Or better yet, how much are you willing to pay to get a potential patient, if that's the goal for your campaign. Although some experts, like Sandi Krakowski, recommend starting with a modest budget, keep in mind that the higher the bid for each ad, the greater your chances of competing against other ads. However, a campaign with a small budget can also be successful if you know how to perform an A / B tests, experiment with different strategies, and respond to reports.

4. Invest in an Expert Team

It is imperative that you run high quality ads. Because the image in an ad gets the most attention, you have to make sure that all of your images are eye-catching, sharp, and aesthetically pleasing. Low-quality images in your advertisement make your clinic's perception cheaper. Therefore, you should hire an expert graphic designer or photographer.

Similarly, you should hire an expert copywriting expert. Although the image of an ad gets the most attention, the text associated with the ad is the part where you talk to your customers. Hire a copywriter who knows rhetorical strategies, who knows how to incentivize users to take a desired action.

5. Start By Promoting A Publication

Studies show that most of the new companies in Facebook advertising start by using the button "Promote Post" (Boost Post) that appears below in your posts. Why? Because it is the easiest way to create a Facebook ad. If you want to start creating ads on your own without the help of an advertising agency, promoting a publication that way would be a great way to start. When promoting a post, you shouldn't worry about creating an ad from scratch.

Instead, you can simply pay Facebook to advertise a post you posted on your page. However, keep in mind that if you plan to use Facebook advertising long-term and more effectively, you should move from promoted posts to more complex professional ads that allow for more detailed targeting and options.

If you do not know how to create and manage them on your own, hire an advertising agency to help you!